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How to Become both Published and Profitable
How to write a nonfiction book that attracts more business than you can handle and turns you into an information machine generating multiple streams of income
Candid "how-to" advice from a $32,000,000 author
Dear Colleague:
Writing a book can be one of the most financially rewarding and emotionally exhilarating events in your life.
Nothing beats writing a book and getting it successfully published to establish your competence as a coach, consultant, or other type of service provider. Nothing else you can do can enhance your career and expand your horizons as much as a book with your name on the cover.
A published book is a door-opener to new clients. It proves your competence and sets you apart from your competition. This paves the way for you to raise your rates and become more selective in choosing the clients you want to do business with.
As Harry Beckwith, author of Selling the Invisible, wrote:
If you are in a service business and want to change your life, write a book! When I wrote "Selling the Invisible," most of my clients were located within view of my office. Now, clients search me out from around the world!
All that, while enjoying royalties that can approach five-figures a month!
On the other hand, few endeavors can be more discouraging, emotionally draining, and poorly reimbursed. After months — perhaps, years — of work, you can end up with little or nothing to show for your efforts…or—worse—you can end up with a garage-full of unsold books!
The awful truth about publishing
Although USA Today and other newspapers often describe six and seven figure advances for first-time authors, these are rare exceptions. For most first-time authors, the reality is far different:
Most publishers won’t even glance at a book proposal from a first-time author unless a recognized literary agent submits it.
Fewer than one out of twenty book proposals submitted ever get published.
Advances for non-fiction books have been in a downward spiral for years—and many books are written without any advance whatsoever.
Of books that do receive an advance, most fail to earn additional royalties.
Of the books that do earn royalties, often authors earn their less than a dollar a copy…paid six months to a year after the book has been sold in a bookstore!
As a result, the hourly "wage" for many authors is below the minimum wage for farm workers.
The typical "boilerplate" publishing contract is a minefield full of innocent-looking provisions designed to trap the unwary.
Getting published isn’t the only challenge
Writing a book worthy of publication isn’t the only challenge you face. You have to choose the right publishing alternative and choose the right publisher. The wrong approach or the wrong publisher can sabotage your efforts:
Visibility. Your book will not boost your career if readers can’t easily locate it because your publisher does not enjoy efficient and widespread distribution.
Image. Readers judge the value of your words by the cover of your book and its page layout. A poorly designed cover allows your book to blend in with the other books on display. A cramped and cluttered page layout further cheapens your book’s image.
Editing. Readers will blame you for editing and typographical errors that you thought the publisher was going to take care of.
Production. Readers will not respect your words if the cover and inside pages are printed on cheap paper or the book has a cheap binding.
Lost in a series. Publishers and devoting more and more attention to books published as part of a series, i.e. "Chicken Soup," "…for Dummies," etc. The "series" formula can easily smoother your book’s unique message and detract from your identity.
Delays. It may take up to a year for your book to appear after you turn in your manuscript.
Quickly disappear. Today, publishers reduce their exposure by printing fewer and fewer copies of a book in its first printing. Publishers only invest in a second printing if the book immediately begins to—and continues to—sell. Your book may disappear—go out of print—just as it begins to gain momentum.
After publication
After your book is published, it’s up to you to promote and squeeze maximum profit out of every word you’ve written. You have to know how to promote your own book. Publishers are simply not equipped to aggressively promote your book for you. It’s up to you to leverage each word into future income.
I’ve been there!
I know the heartache of unfilled expectations. I’m the $32,000,000 author.
I’ve written 35 books with a worldwide circulation exceeding 1.6 million copies. (At $ 20.00 each, well, you do the math!) My books have been translated into over thirty languages, including Arabic, Chinese, Hebrew, Icelandic, Hindu, and Russian. And I’m in close contact with dozens of other authors.
If there’s one thing I’ve learned, it’s not so much the quality of the book that determines how well you’re rewarded, it’s how you play the game.
And the playing field has changed. Traditional book publishing is going through tough times. And, as is the case in many industries, those who work the hardest—the authors, in this case—are getting squeezed the most.
This shouldn’t happen to you! I’m here to show you how to do it right, so you can write your book with minimum hassle and stress and harvest the maximum rewards for years to come.
What triggered this book?
Four years ago, I was attending a seminar on web site usability at a conference in Austin, Texas. The owner of a local firm specializing in web site usability studies was presenting the seminar.
| During the presentation, one of the attendees asked: "How much does a web site usability study cost?" Without blinking an eye, the presenter responded: "Between $500.00 and $2,500.00, depending on whether or not they've written a book on the subject!" |
That, in a nutshell, is the power of a published book!
Think about it!
What else can you do will give you the power to raise your rates by a factor of five—and make you even more desirable because of your higher rates?
You could mortgage your house and run full-page ads for your service in your local newspapers, and still not enjoy the benefits that published author enjoy.
But, there's more
The presenter was from Austin and was speaking for free.
I was also speaking at the event, but I had been flown in from New Hampshire and I was being paid several thousand dollars for — essentially — three and a-half-hours in front of an audience.
Why?
My recently published Streetwise Guide to Relationship Marketing on the Internet (which was an Amazon.com best-seller) had established me as an expert in the field and I had a strong reputation delivering workshops based on my earlier books.
What a book can do for you?
Books possess "magical" powers. A book with your name on the cover:
- Positions you as an expert
- Establishes your credibility
- Differentiates you from your competition
- Proves that you are disciplined, organized, and a hard worker, someone who sticks with complex projects until they are completed
You instantly become someone in demand, an authority that people want to listen to, are willing to take advice from, and want to hire to solve their problems.
But, the going can be tough.
Why I wrote this book
I wrote How to Become both Published and Profitable so you won’t have to make the mistakes I’ve made (and I’ve made plenty).
When my writing career took off, I thought I’d get rich beyond the dreams of avarice. Advances were going up and favorable reviews kept coming in:
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PC Magazine, MacWorld, PC World, Publish, InfoWorld, and The Whole Earth Catalog praised my books and called them, "must reading." Publisher’s Weekly listed my Microsoft Office 97 for Windows for Dummies the Number One best-selling Computer Applications Book for three years in a row. Dr. Ralph Wilson had written: "Roger C. Parker’s Streetwise Guide to Relationship Marketing on the Internet is significant in that it defines and illustrates a clear marketing strategy. There's nothing like it on the shelves. I recommend it to both newbies and experienced web marketers." |
I thought I had it made!
But, over time, I began to realize that royalties—no matter how many books I sold—were never enough. The "real" money always had to come from other sources: speaking, consulting, writing for clients both large and small, etc.
No one had ever explained the "publishing
facts of life" to me.
There was no guide to writing from the perspective of future profits—profits
that were often easier to earn than the services I was providing
in my speaking, consulting, and copywriting.
And, certainly, no one told me that there were alternatives to trade book publishing—i.e. books that publishers print and distribute through bookstores. (Although it is only recently have these alternatives become practical for first-time authors.)
There was a need for a practical guide to profitable publishing, instead of the usual "English Literature" approach to "developing your personal writing voice."
Reinforcement from a best-selling author
After I got to know Jay Conrad Levinson, who wrote Guerrilla Marketing, the world’s best-selling marketing book series, I found I wasn’t the only one who learned—the hard way—that trade book royalties don’t go very far (or come very often). As Jay recounted:
Someone once asked me how much I made for my first "Guerilla Marketing" book. The answer I gave was $10 million…The book, itself, only paid me about $35,000 in royalties, but the speaking engagements, spin-off books, newsletters, columns, bootcamps, consulting, and wide open doors resulted in the remaining $9,965,000.Jay Conrad Levinson
Guerrilla Marketing
Again, I realized just how far off target
most style-oriented writing books were from the actual needs
of first-time authors interested in enhancing their present career
while building additional future profits.
Profit from my experience
I want to share with you the six most important lessons I’ve learned during the past 15 years:
| 1 |
Alternatives |
Thanks to recent changes in technology, there are now alternatives to the "big publisher" model that lasted for so long. These alternatives are worth knowing about, even if you ultimately decide to go with a trade publisher. |
| 2 |
Terms |
If you choose the traditional publishing route, I’d like to help you prepare a compelling proposal, so you can negotiate the best terms in areas beyond advances and royalty rates. |
| 3 |
Efficiency |
Writing a book does not have to be as time-consuming and emotionally draining as I, like most first-time authors, found writing to be. I’ve developed a step-by-step framework that helps you "harvest your knowledge" while reducing the time, stress, and energy involved in writing your book. |
| 4 |
Promotion |
Regardless of how your book gets published, you have to assume the majority of the responsibility for promoting it. I share ways you can promote your book before, during, and after you have written it. |
| 5 |
Ancillary profits |
Regardless of how your book is published, I like to show you how to create fountain of back-end profits from your book. These can often earn you two…ten…twenty…or—even—one hundred times the amount of money you receive from sales of your book! |
| 6 |
Resources |
There are wealth of online and written resources that complement what I have to say. Many are readily available and/or free. |
| After writing over 50 books, I thought I knew it all—but Roger C. Parker's Profitably Published helped me see new ways of leveraging off the success of my books by developing additional proprietary information products. Bob Bly I've seen techniques like those described in Roger C. Parker's "Profitably Published" create million dollar incomes for enterprising entrepreneurs! Paul Swift Excellent! Jammed with wise advice by a man who's done it over and over again. From ideas to titles to plans to marketing, this one has it all! Joe Vitale Roger C. Parker's structure, process, and insight will enable you to effectively transform your knowledge and expertise into a practical and profitable book. Ross Allen |
What I’ve come up with
I’ve written a roadmap to profitable publishing titled How to Become both Published and Profitable.
How to Become both Published and Profitable is a program that consisting of a 172-page book supported by an on-going series of one-hour teleconferences.
The Published and Profitable book provides a step-by-step framework for you as you plan, write, promote, and market your book and follow-up information products.
The Published and Profitable MasterMind teleconferences consist of interviews and presentations on various aspects of writing and information marketing. These provide you with an opportunity to ask questions and learn from published authors as well as other first-time authors.
How you’ll benefit
After reading How to Become Both Published and Profitable you’ll be able to:
- Identify a "reader magnet" title and content plan that showcases your expertise and sets your book apart from others on the subject.
- Harvest your existing information so you can quickly organize your ideas and write as efficiently as possible.
- Choose the right publishing option—trade publishing, self-publishing, print-on-demand, or e-books.Create a marketing and promotion plan that will serve you well, regardless who publishes your book.
- Build future profits into your book that allow you to concentrate your energies where you want to. You can either leverage your book into a more successful business, or create additional information products by repackaging and building on your existing knowledge. (Or, you can do both!)
- In addition, the MasterMind Teleconferences will help maintain your enthusiasm and introduce you to new ideas while you work on your various projects.
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Roger Parker strips away the mystery of the writer's craft and gives inexperienced writers the lessons professional writers have learned only after long apprenticeship. He practices what he preaches in writing that is clear, vigorous, practical, and instructive. The reader will put this book to work the day it is read. Donald M. Murray After reading "How to Get both Published and Profitable" by Roger Parker, I've moved "write a book" from my dream list my to-do list. Now I know I can translate my knowledge into a book that will generate additional sources of income and tremendous credibility for my consulting practice. David Woods Until I read Roger C. Parker's "Published and Profitable," I never thought I could successfully write and promote a book; now I can and will. Glenn McCandless Your step-by-step path took the "someday" out of my, "Someday I will write a book." William Pearsall Roger C. Parker is a master writer and teacher. If I had the worksheets included in "Profitable and Published" before I wrote my first book, it would have gone ten times faster. Highly recommended. Mitch Meyerson Roger takes the work and uncertainty out of writing by showing how planning, structure, and promotion, are the keys to success. He shows how easy it is to translate ideas into career-enhancement and dollars. Thom Hartman An extraordinary array of proven techniques guaranteed to take your idea from birth to bestseller! Roger C. Parker has created the ultimate tool for profits from publishing! Mike Litman Roger C. Parker has learned from the best and compiled their secrets into a highly organized step-by-step guide. He has also mastered the art of conveying priceless wisdom with a minimum of words. All that, and he writes with humor and remarkable skill. Jay Conrad Levinson "Profitably Published" provides the step-by-step structure entrepreneurs and consultants need to get published fast, and shows how to leverage off of their book once it's published! William McKinley Listen to Roger C. Parker and write a successful book! Harry Beckwith |
What you’ll learn:
Here are some of the topics learn in How to Become both Published and Profitable:
Planning and preparation
How to identify your "crucial core" of knowledge
Why the presence of existing books on your subject is a good sign
How a book marketing plan differs from a book proposal
How to choose the right publishing option—trade publisher, self-publishing, print on demand, or e-book
How to select the right agent and convince them to represent you
The three most important parts of a book proposal
10 characteristics of successful titles
The pros and cons of co-authors, collaborators, and work-for-hire assistance
How a writing coach can help you
How to identify markets who need the knowledge you possess
How to locate books you can publish, but you don’t have to write
How much of your book should you write prior to signing a contract
Where to look for money to finance your self-publishing
What seminars, conventions, and conferences, you should consider attending?
Writing
How to use Microsoft Word to organize your ideas into a logical sequence
How to name, manage, and back-up your manuscript files
How to keep track of your progress
How to break your book into a series of easy to complete, daily tasks
How to put your subconscious mind to work
How to determine the best time for you to write
How much should you plan to write at each sitting
How to avoid writer’s block
How to create a content plan for each chapter
How subheads make your book easier to write
Why you should apply text styles as you write
How to take advantage of the power of story
Why you should write as quickly as you can and avoid self-editing
3 examples of recent technology that can speed your writing
How to reduce the amount of words you need to write
How and why you should build other points of view into your book
How to get readers involved with your book
How to build "hooks" between your book and your web site
Promotion
How to get experts in your field to endorse your book before its printed
How to promote your book on your web site
How to make it easy for the media to promote your book
How to use postcards to promote your book
How to use articles to promote your book
Where to register your expertise
How to identify opportunities to get in front of potential book buyers
How to create an attention-getting press release
How to prepare a press package
How to solicit reader testimonials
How to distribute review copies
Press resources you should add to your web site
Marketing and follow-up
When to start planning your next book
Why you should think in terms of a series of follow-up books and information products
12 ways to drive traffic to your web site
How to build hooks between your book and your future profit opportunities
10 follow-up information products you can create based on your book
How to repackage and expand your ideas for specialized markets
How to profit from new information that appears after your book is published
Case studies of 4 authors using books to promote their careers and their services
How to build lasting bonds with your readers
How to solicit and keep track of reader ideas
How to obtain your reader’s e-mail addresses
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This book is a no-nonsense approach on how to light the fuse on skyrocketing cash profits for practically any information publishing business. Roger's simple tactics gave me the motivation and step-by-step ways to expand my teleclass coaching business fast. Read this book twice! Alex Mandossian Roger C. Parker’s writing has always been clear and easy to read and this is certainly no exception. It’s packed with great advice in an easy-to-follow format and, even though I’ve written 23 books, I found it helpful. I am sure that readers with less experience who want to get published will feel they're digging out solid gold bricks of wisdom. John Hedtke Extraordinary road map that transforms what I once thought would be a daunting journey into a manageable series of steps. Steve Zaboji I've gained specific, practical new ideas on how to leverage off of the success of my new book. I'm going to share this book with my clients who must write and sell their proposals. When they use Roger's worksheets they will not only save hours of planning time, but be better able to pitch their proposals. Claudyne Wilder I've been eager to publish a small business marketing book for years, but have resisted because of limited time and I haven't been ready to face the overwhelming steps of actually getting published. After reading "Profitably Published," I'm now ready…Roger breaks the publishing process into a step-by-step action plan. He holds an author's hand through the process of developing a publisher proposal, while simultaneously coaching you on preparing each chapter of your book…More importantly, I now recognize that writing my first book is just the beginning. It's what I do after my book gets published that will bring me the credibility and revenues I crave. The latter is rarely mentioned by publishing experts…Roger definitely spills his years of publishing secrets. Sharron Senter So many of us know bits and pieces of the entire process and then there are people like Roger C. Parker who know it all. And can even tell the rest of us how to do it. Robert Skoglund I have a brief story to tell you about the tool you sent me last week. I was really in a time crunch, but I had promised to take a look at it. I thought, "I’ll just open it up and see what Roger has conjured up for us. Then, I'll spend some time with it tonight."… Next thing I know, I'm filling in the blanks, and ideas are flowing, and the structure of my book is solidifying! What I had intended to be two minutes turned into almost thirty minutes! Pat Schuler Roger Parker's ideas are the long-standing beacon for creativity and common sense in our industry. He's our Alan Greenspan—if he retires, we'll go into shock! I am looking forward to more suggestions on how I can write more in less time and better promote our end-user conferences. Rick Altman Sometime endorsements are hard to give, but not in this case. Roger has hit a home run out of the ball park. His "Profitably Published" reinforces everything I've learned about publishing during the past twenty-years. The book is a treasure trove of ideas that anyone can instantly implement and would be crazy not to. Rob Lebow I've done a reasonable amount of reading of books on writing. Roger’s is, far and away, one of the best. Simple, clear, to the point, Roger attacks the process as much more that just getting the words on paper. He’s right, of course, the book is just the beginning. Allan Haley Your "How to become both Profitably Published" is fantastic and inspiring, just the kick in the pants (and action plan) I need. Debbie Weil |
Technology brings down the cost of
becoming Published and Profitable!
Normally, my How to Become Both Published and Profitable book and participation in Published and Profitable MasterMind teleconferences would cost $409.35.
However, because I just negotiated a new, high-capacity, guaranteed commitment agreement with my teleconference provider, I can sell you the complete package at great savings.
Until enrollment exceeds the capacity of my service provider at the service level I committed to, you can get immediate delivery of How to Become Both Published and Profitable book plus a year’s subscription to my Published and Profitable MasterMind teleconferences for just $67.00!
You save $409.35 over the cost of the individual program components, if purchased separately!
Order now and receive an additional $119.45 worth of valuable bonuses!
- Proposal Writing Handbook. The quality of the writing demonstrated in your book proposal is more important to your success than the quality of your writing when you write the book itself. These ten strategies are critical to getting your book proposal read. Value: $14.95
- 14 Web Sites Every Author Should Visit. Authors interested in maximizing the success of their book should be aware of these 14 sites. They will help you develop alternative streams of income. Value: $14.95
- Proposal Writing Checklist. Use this Checklist to review the key elements that should be included in your book proposal. Value: $9.95
- Avoid the 11 Most Common Mistakes First Time Authors Make. If you’re writing a book, learn from the mistakes of others. Publishing is a highly-competitive field and success is elusive. Value: $ 9.95
- 10 Ways to Use the Internet to Leverage the Success of Your Book. Your career will take off once you’ve written a successful book. However, the majority of your income will come from activities you do after your book is published. Value: 9.95
- Deadline Planner Print out and use this Deadline Planner to keep your writing project on schedule. Print it on 3-hole punched paper and store it in a 3-ring binder along with your growing manuscript. Value: $9.95
- 12-Week Progress Log. Print the Published and Profitable Progress Log on 3-hole punched paper and save it in a 3-ring binder along with your manuscript. Use it as a visual way to keep track of the time you spend working book. Value: $9.95
- Six Tips for Effective File Management. These tools will help you create a streamlined writing process. Spend more time writing and less time looking for misplaced material. Value: $9.95
- Quick Review # 1: Fifteen Ideas and Tips from Published and Profitable. Print this out and take them along on your next airline flight, so you can review several of the most important points. Value: $9.95
- Quick Review # 2: Ten Ways to Ensure Your Book's Success. Successful books share many common characteristics. By incorporating these "keys to success" in your book, you can greatly enhance the success of your book. Value: $9.95
- Quick Review # 3: Eleven Ways To Make the Most of Microsoft Word Most writers fail to take full advantage of the power built into their word processing software. Here are ten ways you can work more efficiently with Microsoft Word. Value: $9.95
"How to Get Both Published and Profitable" is a fast-track guide to real-world success, where you simply get recognized for what you already know. I'm mighty impressed with the straightforward series of steps Roger C. Parker has put together for aspiring authors and old hands alike. Read this book and suddenly, you'll not only make your knowledge more valuable; you'll also see how your knowledge can make you a lot more valuable! David Garfinkel |
The sooner you order, the sooner you can begin
profiting from How to Become Both Published and Profitable and
the sooner you can attend one of our Published and Profitable MasterMind
Teleconferences.
| If you want to open wide the doors to a multimillion dollar future, I suggest you write a book following the procedure outlined in Roger C. Parker's "How to How to Get both Published and Profitable!" Jay Conrad
Levinson |
How to order
Online. Click
here to order via secure online processing
Mail. Send payment to Roger C. Parker, PO Box 697, Dover, NH 03821
Telephone. Call 603-742-9673 with credit card information
Questions? Pick up the phone and call 603-742-9673!
Order with confidence
I guarantee your success! I will refund your money at any time, if you feel that the materials and teleconferences I offer do not contain the information necessary to contribute to your ability to become published and profitable.
Sincerely,
Roger C. Parker
PS: Order before my teleconference provider tells me there’s no room left for our teleconferences and pay just $67.00 US for:
How to Get both Published and Profitable 172 page Guide
Admission to my Published and Profitable MasterMind teleconferences.
Receive a "baker’s dozen" of valuable articles, worksheets, special reports and case studies worth over $400!
- Proposal Writing Handbook.
- 14 Web Sites Every Author Should Visit.
- Proposal Writing Checklist.
- Avoid the 11 Most Common Mistakes Most First-Time Authors Make
- 10 Ways to Use The Internet to Leverage the Success of Your Book
- Deadline Planner
- 12-Week Progress Log
- Six Steps to Effective File Management
- Quick Review # 1: Fifteen Ideas and Tips from Published and Profitable
- Quick Review # 2: Ten Ways to Ensure Your Book's Success
- Quick Review # 3: Eleven Ways To Make the Most of Microsoft Word
© Copyright 2006 | Roger C. Parker | All Rights Reserved | Site design: My Graphics Notebook