Sep

28

Laura Ries: “Do you use color for postioning?”

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Last week, as producer of the weekly Guerrilla Marketing Association Wednesday night coaching calls, I interviewed Laura Ries, co-author–with her father, Al Ries–of numerous best-selling marketing books, including the Origin of Brands. (Origin of Brands is also the title of Laura’s great blog.)
Laura’s interview revolved around the importance of positioning, particularly in today’s crowded Internet […]