Oct

31

Create new business proposals in less time

Filed Under Events | Leave a Comment

Register now for my new 90-minute special New Business Proposals webinar on Thursday, November 16, 2006, presented with Mindjet. You’ll learn how to:
* Focus on key prospect concerns
* Identify your goals
* Solicit input and buy-in from multiple sources
* Anticipate objections
* Encourage an immediate, positive, response
You’ll learn how to use MindManager to present your proposals more […]

Oct

31

Automate your marketing

Filed Under Blogs, Postcards, Websites | Leave a Comment

Save time by scheduling postcards, e-mail, and blog postings in advance. Details in my free Automating Your Marketing newsletter.
Check out other free resources here.

Oct

30

Sales Autopsy shows the power of stories

Filed Under Content, Websites | 1 Comment

Lots of lessons at Dan Seidman’s Sales Autopsy, including the power of stories to engage and teach.
Check out some of the site’s Horror Stories of sales presentations that crashed and burned, as well as the opportunity to submit your own.

Oct

29

Apple gets it right in the New Yorker

Filed Under Branding | Leave a Comment

Apple Computer, like VW, is consistently right-on with their product positioning.
For example, the October 30th New Yorker contains a four-page, black and white insert printed on heavy paper. The headline reads: “What’s the difference between a Mac and a PC?”
Attached to it was a smaller, six-fold, full color brochure with 14 panels (or, selling […]

Oct

28

Spell checking without a spell checker

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When working with software programs or online services without spell-checkers, get in the habit of copying and pasting your messages into Microsoft Word before pressing OK or Send. Misspelled words will be immediately obvious.

Oct

28

1-Page Newsletters at work: Espresso Dave

Filed Under Content, Newsletters | Leave a Comment

Trade Show Marketing was one of the first One-Page Newsletters I created for a client.
The title and headline reflect the importance of appealing to the prospect’s self interest. Event planners at major corporations don’t care about coffee, they care about attracting qualified trade show visitors.
The nameplate is as simple as possible. I omitted […]

Oct

27

Publisher tip: reduce word spacing in headlines

Filed Under MS Publisher, Typography | Leave a Comment

One of the best ways to improve the appearance of headlines is to slightly reduce word spacing. You can set up text styles to do this automatically in programs like InDesign, but you have to do this yourself in Microsoft Publisher.
After you finish editing and formatting your headline in a large type size, one […]

Oct

26

Blog content idea #1: your “greatest hits”

Filed Under Blogs, Content | Leave a Comment

Seth Godin’s blog almost always has important lessons to teach. For example, in recognition that new readers and casual visitors may have missed important ideas, Seth frequently runs complilations of past postings. Such “posts” consist of headlines and links to selected earlier posts. example
Model Railroader magazine’s motto used to be: “Every issue is new […]

Oct

26

Microsoft Publisher’s overlooked commands #8

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One of Publisher’s most important, but frequently overlooked, commands is its Design Checker located in the Tools menu.
The Design Checker helps you proof your publication by identifying hard-to-locate problems like text in overflow area (when the last words, sentences, or paragraphs in a text box are cut off), or when photographs have been disproportionately […]

Oct

25

Building profits by pre-qualifying prospects

Filed Under Content, Site Reviews, Websites | Leave a Comment

Dan Pink’s A Whole New Mind blog is always good reading, especially when he highlights a website with numerous lessons to teach, like Chillcasting–a business inspired by Dan’s book, A Whole New Mind.
Note the simplicity of the layout, the offer’s simplicity and value proposition, and the way the offer pre-qualifies those who take advantage […]

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