Oct

3

Mouse Print.org shows how design can deceive

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While cruising Seth Godin’s blog this morning, I ran across a reference to the Mouse Prints blog. This eye-opening site shows how large corporations use design to camouflage “product downsizing.”
Downsizing is a profit-enhancing technique used when the quantity of a product goes down, but the package remains the same size. Downsizing is an alternative […]

Oct

3

Content design with Mindjet’s Mind Manager

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Design involves more than formatting your message. Design also involves creatting an appropriate message hierarchy and sequence.
The easiest way to do this is using a content mapping program like Mindjet’s Mind Manager. Mind Manager makes it easy to view the elements of your message in the context of the whole. Learn more by reading my […]