Oct

5

Tip for successful teleseminar interviews

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Last night was a presentation nightmare–with a lesson that might help you.
Each Wednesday night, I host a one hour Guerilla Marketing Association “expert interview” call. Upcoming calls. Last night’s caller was Jill Lublin, co-author of Guerrilla Publicity and Networking Magic.
Last night, however, I couldn’t access my own call! Whenever I entered the PIN number, […]

Oct

5

Microsoft Publisher versus Adobe InDesign, Pt. 1

Filed Under MS Publisher, Page Layout | Leave a Comment

I wrote Design to Sell about Microsoft Publisher because it’s the desktop publishing program of choice for business owners who want to create their own marketing materials.
I’ve always maintained that no other software program can immediately make as big a difference in the profits of most firms. Download two chapters for free here. […]

Oct

5

Design with color: the New Yorker’s Red Gap

Filed Under Branding, Color, In the news | Leave a Comment

The power of marketing with color is illustrated by the Gap’s Product Red campaign in the current issue of The New Yorker, (October 9, 2006).
Introduced by a up-front two-page color spread and an ad on the outside back cover, the retailer’s campaign is supported by matching ads placed by over a dozen of its […]

Oct

5

Lessons from Dan Pink’s Whole New Mind blog

Filed Under Blogs, Site Reviews | Leave a Comment

One of my favorite business and career books is Dan Pink’s recently updated A Whole New Mind. If you were told to “learn a trade,” rather than “indulge yourself” in graphic design when you were young, you’ll love how Dan’s book proves your “advisers” wrong.
You’ll like Dan’s blog even more. Dan’s a voracious reader of […]