Oct

8

Fast Track to Graphic Design Success Bootcamp

Filed Under Events | Leave a Comment

Want to learn more about design and promoting your expertise? For the third year in a row, I’ll be presenting at the AWAI FastTrack to Graphic Design Success 2006 Bootcamp, November 1-4, Delray Beach, Florida.
Sign up to learn from from dozens of world-class copywriters and design presenters, including my 10 Commandments of Graphic Design […]

Oct

8

How to create a logo to promote your brand

Filed Under Books, Branding, Typography | Leave a Comment

Doyald Young is an internationally known type designer, master teacher, and author willing to invest his own money in his vision. His vision involved “no compromise” production of his two books, Logotypes and Letterforms and Fonts & Logos.
These two books define the state of the art in describing how alphabets become transformed into powerful visual […]

Oct

8

Microsoft Publisher versus Adobe InDesign, Pt. 2

Filed Under MS Publisher, Page Layout | Leave a Comment

Although Microsoft Publisher is the desktop publishing program of choice for entrepreneurs, graphic designers who want to appeal to “annual report” quality Fortune 1000 clients and employers will probably choose Adobe InDesign. Optical alignment is one of the reasons why.
When setting justified text, i.e., lines of equal length, Adobe InDesign pushes punctuation like commas, […]

Oct

8

Write more in less time with a content template

Filed Under Content | Leave a Comment

Design success begins by creating a strong framework for your message. Like the formula Tom Osenton used to create the case studies in his Customer Share Marketing.
Tom’s case studies are based on a simple 4-step formula: Objectives, Strategy, Tactics, Analysis. This provided a structure for Tom as he prepared his numerouscase studies, and also […]