Oct

13

Evaluating your presentation content and style

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Last night, during my Guerrilla Marketing Association expert interview I conducted with Tim “Gonzo” Gordon, Will Reed from Tokyo brought up a classic communications study dating from the 1970’s.
Dr. Albert Mehrabian studied communications effectiveness, and concluded that the body language of the presenter accounts for 55% of the message, the tone of voice accounts for […]

Oct

13

Microsoft Publisher overlooked commands, #4

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By default, when creating Text Boxes, Microsoft Publisher indents the text from the top, bottom, and sides. Although providing a “buffer” for inexperienced users who might place Text Boxes too close to each other, this extra white space may cause problems aligning text with adjacent elements. It also slightly, but noticeably, reduces the word count […]

Oct

13

Microsoft Publisher versus Adobe InDesign, Pt. 3

Filed Under MS Publisher, Page Layout, Typography | Leave a Comment

Although Microsoft Publisher can claim the “best value” position, Adobe InDesign’s superior typesetting ability pays off in terms of setting great looking type.
One of the reasons is InDesign’s Paragraph Composer which improves the quality of both flush-left/ragged-right and justified text. The Paragraph Composer automatically selects the best possible line breaks early in a paragraph in […]