Oct

16

How does your e-mail newsletter measure up?

Filed Under Newsletters, Site Reviews, Websites | Leave a Comment

Lots of web marketers publish e-mail newsletters, but how many are really effective?
To analyze how your efforts compare to the best, read Larry Chase’s Top 12 Best Practices for Publishing an Email Newsletter from his Web Digest for Marketers site. I also recommend his 13 Essentials for Thought Leadership Marketing.
Subscribe to Larry’s newsletter, and […]

Oct

16

Try before you buy at Font Haus

Filed Under Branding, Site Reviews, Typography | Leave a Comment

Font Haus is one of the most important typographic resources on the web. Not only does Font Haus help you choose from among tens of thousands of typeface designs, you can preview how a name, phrase, or line of type, will look when formatted using the words, typeface, and type size of your choice.
If you […]

Oct

16

Alex White continues the family tradition

Filed Under Books | Leave a Comment

Alexander White, son of Jan V. White, author of the classic Editing by Design, is also a consummate author, designer, and design educator.
I first became aware of Alex through his Type In Use book, which was followed by his Thinking in Type: The Practical Philosophy Of Typography.
Rumor has it that there’s a new […]

Oct

16

Thank you, Jan White, for Editing by Design

Filed Under Books | Leave a Comment

For over twenty years, I’ve been writing about graphic design, and its role in communications. And although just about everything else has changed, Jan V. White’s Editing by Design remains a source of inspiration and delight.
Jan V. White’s Editing by Design , basically, taught me how to write. It was the first “high-personality handbook” I […]