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I’ve always been an enthusiastic supporter of the idea of positioning, as consistently promoted for over 20 years by Al Ries and his daughter, Laura Ries.
The power of a single product to alter a brand’s position was reinforced by an article in the October 23 AutoWeek. Bob Lutz was discussing the need to […]

One of the best places to begin examining logo and letterhead design options is Letterhead & Logo Design 8, prepared by LA’s Top Design Studio. You’ll find numerous examples of logos in action, many created by the Top Design Studio.
I’ll be presenting with Peleg Tom, the head of Top Design, at the AWAI Graphic Design […]