Oct

28

Spell checking without a spell checker

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When working with software programs or online services without spell-checkers, get in the habit of copying and pasting your messages into Microsoft Word before pressing OK or Send. Misspelled words will be immediately obvious.

Oct

28

1-Page Newsletters at work: Espresso Dave

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Trade Show Marketing was one of the first One-Page Newsletters I created for a client.
The title and headline reflect the importance of appealing to the prospect’s self interest. Event planners at major corporations don’t care about coffee, they care about attracting qualified trade show visitors.
The nameplate is as simple as possible. I omitted […]