Oct

29

Apple gets it right in the New Yorker

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Apple Computer, like VW, is consistently right-on with their product positioning.
For example, the October 30th New Yorker contains a four-page, black and white insert printed on heavy paper. The headline reads: “What’s the difference between a Mac and a PC?”
Attached to it was a smaller, six-fold, full color brochure with 14 panels (or, selling […]