Oct

25

Interview with Loyalty Builder’s Mark Klein

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Mark Klein’s Loyalty Builders represents the cutting edge of customer relationship management research and behavioral targetting.
Learn more as Roger C. Parker interviews Mark Klein on this week’s Guerrilla Marketing Association call. Details here.

Oct

24

Perception verus reality: perception wins

Filed Under Branding, In the news | 1 Comment

I’ve always been an enthusiastic supporter of the idea of positioning, as consistently promoted for over 20 years by Al Ries and his daughter, Laura Ries.
The power of a single product to alter a brand’s position was reinforced by an article in the October 23 AutoWeek. Bob Lutz was discussing the need to […]

Oct

24

Looking for a new corporate identity?

Filed Under Books, Branding, Graphic Elements | Leave a Comment

One of the best places to begin examining logo and letterhead design options is Letterhead & Logo Design 8, prepared by LA’s Top Design Studio. You’ll find numerous examples of logos in action, many created by the Top Design Studio.
I’ll be presenting with Peleg Tom, the head of Top Design, at the AWAI Graphic Design […]

Oct

23

Seth Godin on “design democracy”

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A recent post on Seth Godin’s blog developed the idea that design was “too important to be left to professionals.” He discusses the many businesses that succeeded by a combination of superior product/service combined with an amateur’s willingness to master marketing and design skills. In his words:
…anyone crazy enough and passionate enough to start […]

Oct

23

Save 10% on postcard printing and mailing

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Between now and the end of October, AmazingMail is offering a 10% discount for printing and First Class mailing up to 250 Standard postcards. These are significantly larger than the more common 4×6 postcards.
This is a great opportunity to get introduced to AmazingMail’s quality print on demand online postcard printing and mailing. AmazingMail cards […]

Oct

23

Microsoft Publisher versus Adobe InDesign, Pt. 4

Filed Under Page Layout, Typography | Leave a Comment

Another advantage Adobe InDesign offers over Microsoft Publisher is InDesign’s support of the Open Type font format. Open Type is an easier to use and easier to manage alternative to Adobe’s previous Type1 font format. Open Type, for example, makes it easier to insert typographic refinements like old style figures and true small caps. related […]

Oct

23

Want to be located by other designers?

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If you’re a graphic designer, or are interested in firms that offer design, advertising, or communications services, visit the Design Directory of International links. See how other designers promote themselves.
To submit your own site for review, follow the instructions.

Oct

23

Are you a designer who blogs?

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If you are, be sure you submit your blog to Designers-Who-Blog. A great source of ideas. related topics

Oct

22

Fred Showker’s 12th Annual Fall Fonts Festival

Filed Under Site Reviews, Typography | Leave a Comment

Fred Showker’s Design & Publishing site is one of my favorites, and I find myself spending increasing time there.
The quality of Fred’s design explorations can be seen in the wide range of resources he profiles in his 2006 Fall Fonts Festival. There are some truly great links, including my favorites, the SchoolFonts site and […]

Oct

22

Learn how to choose and use the right type

Filed Under Branding, Site Reviews | Leave a Comment

There are tens of thousands of reasons, i.e. typeface designs, to visit Monotype Imaging’s Fonts.com. You can keep up to date with the latest font releases, search for fonts, enter a contest, ask questions, find out which typefaces are current best sellers, and save money on monthly specials.
There’s also a wealth of articles and book […]

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