Nov

30

Initial Impressions: Microsoft Publisher 2007

Filed Under Events, MS Publisher | Leave a Comment

In preparation for the release of Microsoft Office 2007, which contains Microsoft Publisher 2007, I have been spending increasing amounts of time with the new release.
Veteran Publisher users as well as newcomers to Publisher will find the upgrade to Publisher 2007 very much worthwhile. Ease of use has been significantly enhanced, making it easier than […]

Nov

29

Are you giving your designs away for free?

Filed Under Blogs | 1 Comment

I was originally very impressed when I first encountered Designers Who Blog, I’m even more impressed with the partner site, www.no-spec.com.
The site is a “mission” site educating designers to resisted frequently encountered prospect pleas to “just work up a few designs for us” and “we’ll go on from there.”
Except that, frequently, there is […]

Nov

28

Do you recycle?

Filed Under Content | Leave a Comment

There’s more to recycling than separating tin cans and glass from the rest of your home’s garbage.
Content, too, should be recycled. Each time you create a newsletter, for example, you can recycle the topic by expanding it into articles, blog posts, chapters of a book, e-books, presentations, teleseminars, webinars, web site content, and worksheets. Learn […]

Nov

27

Save time by right-clicking in MindManager

Filed Under Mind Mapping | Leave a Comment

When adding visuals to topics and subtopics in Mindjet’s MindManager, (free trial here), save time by right-clicking the topic, then selecting Icon Marker.
You can then add icons indicating Task Priorities, Task Completion, or Icons with a single click. This saves time over selecting options from the menu along the right-hand side of the screen.

Nov

22

Half-price books at airport bookstores

Filed Under In the news | Leave a Comment

Strong marketing involves making an irresistible offer to prospects, like the new program offered by airport book retailer Paradies Shops. Travelers can buy a new book and get 50 percent of the cover price back by returning the book to any participating Paradies airport bookstore within six months of purchase. The stores then sell the […]

Nov

21

Track input with MindManager’s Review tool

Filed Under Content | Leave a Comment

Users of Mindjet’s MindManager–try it for free here–can post mind maps on a network server, or send distribute mind maps as e-mail attachments, for coworkers to add content or comments.
If the Tools, Review feature is used, each individual’s comments will appear in a different color, making it easy to identify the source of the ideas […]

Nov

20

Required reading you will enjoy

Filed Under Books | Leave a Comment

Often, some the best books–in terms of content–are the hardest to read. Exceptions do occur, of course, and one of the best combinations of content and style is Robert Bringhurst’s The Elements of Typographic Style.
In many ways, this is the perfect book. The writing style is engaging, the content is organized and concisely presented, […]

Nov

19

Review emphasizes “universal principles”

Filed Under Branding | Leave a Comment

David Meerman Scott, my guest on a recent Guerrilla Marketing Association call recently reviewed Design to Sell. In his review, David concentrated on my book’s emphasis on the book’s “universal principles” of design, rather than the book’s utility for Microsoft Publisher users.
David is no stranger to taking a new look at a familiar […]

Nov

19

Microsoft Publisher overlooked commands, #9

Filed Under Events, MS Publisher | Leave a Comment

One of the best ways to add impact to a photograph used in a publication is to apply Publisher’s Image Control, Washout command located in the Format Picture dialog box.
The Washout command increases image brightness and reduces contrast, allowing just a faint outline of the original image to appear, allowing the image’s story-telling power […]

Nov

19

Free: Better proposals in less time

Filed Under Content | Leave a Comment

Learn how to create and deliver more effective proposals in less time!
Click here to watch to view my Mindjet webinar.
Or, download my newsletter on proposal-writing.

keep looking »