Nov

15

When is too much online advertising too much?

Filed Under Websites | Leave a Comment

Every site owner has the right to revenue commensurate with it resources provides, but when do the ads become so intrusive they undermine the site’s purpose?
AOL often pushes the envelope. I was watching some very humorous video newscast bloopers, and there was a 20 second advertisement between every third clip. Worse, the ads were all […]

Nov

15

Ford shows how NOT to do direct marketing

Filed Under Direct Mail | Leave a Comment

As the owner of a new Ford F-150, I was naturally pleased when I found a copy of the My Ford owner magazine in my morning mail. I expected some–in Seth Godin’s words–”appropriate and relevant”–maintenance tips and advice for winter driving.
Then, I took a longer look at the cover and found that the headline article […]