Nov

19

Review emphasizes “universal principles”

Filed Under Branding | Leave a Comment

David Meerman Scott, my guest on a recent Guerrilla Marketing Association call recently reviewed Design to Sell. In his review, David concentrated on my book’s emphasis on the book’s “universal principles” of design, rather than the book’s utility for Microsoft Publisher users.
David is no stranger to taking a new look at a familiar […]

Nov

19

Microsoft Publisher overlooked commands, #9

Filed Under Events, MS Publisher | Leave a Comment

One of the best ways to add impact to a photograph used in a publication is to apply Publisher’s Image Control, Washout command located in the Format Picture dialog box.
The Washout command increases image brightness and reduces contrast, allowing just a faint outline of the original image to appear, allowing the image’s story-telling power […]

Nov

19

Free: Better proposals in less time

Filed Under Content | Leave a Comment

Learn how to create and deliver more effective proposals in less time!
Click here to watch to view my Mindjet webinar.
Or, download my newsletter on proposal-writing.

Nov

19

Is your webmaster holding you hostage?

Filed Under Websites | Leave a Comment

Many businesses are hobbled by “hostage websites” that can only be updated by freelance web designers. When business owners can’t update their own websites, site content quickly goes out of date. Unless you can easily and quickly update your own website–without frustrating delays and expenses–your business is unlikely to achieve its full potential.
The solution […]