Nov

19

Is your webmaster holding you hostage?

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Many businesses are hobbled by “hostage websites” that can only be updated by freelance web designers. When business owners can’t update their own websites, site content quickly goes out of date. Unless you can easily and quickly update your own website–without frustrating delays and expenses–your business is unlikely to achieve its full potential.
The solution […]

Nov

17

Copywriting tip from Black and White Magazine

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B&W, Black and White Magazine, is one of my favorite examples of niche marketing success. While the “everything for everybody” mainstream magazines are getting thinner and thinner, during the past year B&W has added pages and frequency.
In Issue #48 that arrived today, there was a line that illustrated the power of careful word […]

Nov

16

Microsoft Publisher versus Adobe InDesign, Pt. 5

Filed Under Page Layout, Site Reviews | 2 Comments

Although Microsoft Publisher has built-in capability to place and manipulate graphic images using a variety of graphics file, Adobe InDesign can work with a wider variety of image files.
For example, you can place native Photoshop files directly into your InDesign publications, i.e., you don’t have to export them to a different file format. You […]

Nov

15

When is too much online advertising too much?

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Every site owner has the right to revenue commensurate with it resources provides, but when do the ads become so intrusive they undermine the site’s purpose?
AOL often pushes the envelope. I was watching some very humorous video newscast bloopers, and there was a 20 second advertisement between every third clip. Worse, the ads were all […]

Nov

15

Ford shows how NOT to do direct marketing

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As the owner of a new Ford F-150, I was naturally pleased when I found a copy of the My Ford owner magazine in my morning mail. I expected some–in Seth Godin’s words–”appropriate and relevant”–maintenance tips and advice for winter driving.
Then, I took a longer look at the cover and found that the headline article […]

Nov

9

Content management for membership sites

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Well, it’s back to Florida, flying the friendly skies of Southwest Airlines. (Thank heavens for New Hampshire’s passenger-friendly Manchester airport!)
Last week, it was the American Writers and Artists Institute’s bootcamp where I described how to create a marketing platform on a budget.
This week, I’m describing how to use my Content Catalyst for Content […]

Nov

8

Discover Ken McCarthy’s system for web profits

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On the next Guerrilla Marketing Association call, Wednesday, November 15, 2006, Roger C. Parker and Jay Conrad Levinson–the father of Guerrilla Marketing–will be talking to Ken McCarthy, the founder of The System.
The System is the web’s oldest and largest marketing conference, consistently sold out well in advance of each year’s event. You’ll learn some […]

Nov

8

John McWade scores Before & After home run

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I’ve been a fan of John McWade’s Before & After since the first issue. Each issue contains several highly-focused, very visual, graphic design tutorials.
The latest issue, with its cover story on Teeny-Tiny Brochures, is one of the best ever. The “simple presentations” article is also worth the price of admission, as is […]

Nov

7

Write a book that promotes your expertise!

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If you’ve been exploring the possibility of writing a business book to further your career, you’ll want to attend this week’s Guerrilla Marketing Association call.
Jere Calmes, Acquisitions Editor at Entrepreneur Press, one of the fastest-growing business book publishers in the United States, will be our guest. Jere has decades of experience at business book editors […]

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