Dec

11

Affordable color marketing for key prospects

Filed Under Color | Leave a Comment

Color marketing always outsell black and white marketing, and it’s always easier to read a printed page than it is to read online. Now, Hewlett-Packard’s Color Laserjet 2605dn makes short-run desktop color printing more practical than ever.
For less than $500, you can quickly and easily print two-sided color copies of your One-Page Newsletters for […]

Dec

11

Does your e-mail project a consistent image?

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Marketing success comes from projecting a consistent image throughout all of your numerous points of client and prospect contact. This includes the numerous routine e-mails you and your staff produce each day.
Digital Stationery offers a solution for Outlook users who want the e-mails to reinforcetheir the look projected by their print communications and their […]

Dec

10

Microsoft Publisher overlooked commands #12

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It’s easy to overlook Publisher’s many table formatting capabilities. The easiest way is to access them is to first select a cell, column, row, table, and then right click. This brings up the relevant menus for inserting, deleting, or formatting the complete table, or just the cell, or selected region of the table. related […]

Dec

8

Recommended introduction to mind mapping

Filed Under Books, Mind Mapping | 1 Comment

Chuck Frey’s recently published Power Tips and Strategies for Mind Mapping Software is an excellent introduction for those interested in adopting this powerful tool. It’s 54 pages of single-spaced type provides an introduction to the power of mind mapping and how you can tap into its power, It also contains a glossary of frequently-encountered terms […]

Dec

7

The power of Notepad

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Often, issues arise when copying and pasting formatted text from one software program to another. The original formatting and line breaks may interfere with your the formatting of existing text. The answer is to import the text into Notepad, a text editor that ships with Microsoft Windows. Notepad strips out formatting, and you can use […]

Dec

6

Publisher overlooked commands, #11

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Type too small to read when Microsoft Publisher opens a new file? Simply press the F9 shortcut key. Immediately, Publisher will zoom the current selection to 100% magnification, saving your eyesight. related topics

Dec

5

Microsoft’s Compress Pictures command

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One of the most valuable commands in Microsoft Windows Word 2003 and PowerPoint 2003 is the Compress… command which significantly reduces the size of graphics files after they have been placed in a document.
You can access the Compress… command by right-clicking an imported graphic, and selecting Format Picture…. You can optimize file sizes […]

Dec

4

Valuable new type book from Harltey & Marks

Filed Under Books, Typography | Leave a Comment

Hartley & Marks publishes some of the world’s best books on type, including Robert Bringhurst’s highly acclaimed Elements of Typographic Style. (See required reading)
Graphic designers and desktop publishers will be pleased to hear that they have recently published another “must have” typographic reference book, Robin Dodd’s From Gutenberg to Open Type.
The large format From […]

Dec

2

Microsoft Publisher overlooked commands #10

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To save time protecting a text or graphics element from inadvertent change, select it and use Publisher’s Arrange, Send to Master Page command. Repeating elements include page borders, page numbers, publication titles, and your firm’s logo. related topics

Dec

1

This NH veterinarian knows branding!

Filed Under Branding | Leave a Comment

“Doctor Nick,” a veterinarian located in a small town along the New Hampshire Seacoast, knows more about marketing and branding than not only his competition, but many web marketers.
Doctor Nick specializes in canine opthamology. When older dogs begin to lose their site, he’s the one that gets referrals from other veterinarians in the area. Instead […]

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