Jan

5

Learn about branding from the Rolling Stones

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Branding, like love, is usually discussed in terms of abstractions that have little or no chance of leading to concrete action. Branding tools like colors, scents, and sounds may be powerful–as Martin Lindstrom discussed in Brand Sense–but how do you harness them to promote your graphic design business?
This week, however, on my Guerrilla Marketing Association […]