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Jan
9
AARP redesign shows the power of choice
Filed Under Direct Mail, Graphic Elements, Page Layout | Leave a Comment
The recent redesign of the AARP Bulletin, introduced in the January, 2007, issue, displays the power of choice as applied to publication design.
Instead of a single, “take it or leave it!” choice of a single featured article, the front cover contains a tasteful display of 12 different articles and the benefits of reading each […]