Jan

29

Newsletter marketing #1: Creative coach

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William Reed just sent me the first issue of his third newsletter, Agili Mastery. As always with Will, it’s based on solid, original thinking, concisely presented. Will lives and breathes conciseness and “writing like you speak.”
For example, check the clarity and purposefulness of the first two paragraphs in his Manners make the man topic. […]

Jan

29

Are you a thought leader in your field?

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Since 1993, website professionals and business owners have been listening to Larry Chase. His Web Digest for Marketers website is one of the most comprehensive and respected guides to harnessing the power of marketing on the Internet.
One of his all-time best articles is his recent 13 Essentials for Thought Leadership Marketing, which you read […]

Jan

29

Microsoft Publisher Overlooked Commands #17

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Many graphic designers and marketing professionals overlook the Microsoft Publisher’s Vertical Alignment command. You can access it by selecting Format, Format Text Box, followed by clicking the Text Box tab.
Instead of fiddling with Hard Returns and Before Paragraph and After Paragraph measurements, simply specify Top, Middle, or Bottom alignment. related topics

Jan

29

Don Murray’s last lesson

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If there’s one “life lesson” I gained from knowing Don Murray, it’s the importance of reaching out–on a personal level–to those who provide inspiration through their works or their speaking.
Act on those impulses! Life is short. related topic

Jan

29

Important new mind mapping resource

Filed Under Mind Mapping, RESOURCES | 1 Comment

Last fall, I immediately purchased–and quickly recommended–Jamie Nast’s Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business the minute I saw it on sale at Barnes & Noble.
Recently, I was surprised (and pleased) to learn that we had several friends in common, including Will Reed […]

Jan

29

Publisher 2007, Impressions: #6 Distribution

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Graphic designers and other marketing types upgrading to the new Microsoft Vista Windows operating system will benefit from one of Publisher 2007’s most important features: its greatly improved publishing options. Publisher 2007 offers enhanced integration with Adobe Acrobat PDF files. You can also easily optimize Publisher files for sending via e-mail or files intended to […]

Jan

29

A master speaks on the magic of writing

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During his life, Donald M. Murray had a profound influence on numerous writers throughout the world, (see Guest Book).
Don was a master of conciseness and common sense. One of my favorite quotes: “Writing may be magical,” Murray told us, “but it’s not magic. It’s a process, a rational series of decisions and steps that […]