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Feb
28
One of the easiest and most noticeable ways to visually brand your MindManager maps, creating maps that reflect your firm’s cororate identity, is to change the background behind them.
To modify a map’s existing background, and explore different options, select Format, Background…. When the Background dialog box appears, you can:
* Remove an existing image.
* […]
Feb
27
Newsletter marketing #8, Copywriter
Filed Under Newsletters | Leave a Comment
Kammy Thurman, from Anchor Creative, a firm specializing in direct response copywriting, is another who has discovered the power of the 1-page, 2-sided format. Kammy’s Creativity Strategies is as pleasing to look as it is to read. More samples of her writing are available here.
Like all One-Page Newsletters, it contains enough space to tell a […]
Feb
26
Reality check for excessive graphic text
Filed Under Websites | 3 Comments
Do you have too much text set as graphics on your website?
A quick way to check for too much graphic text on your website is to visit www.translate.google.com, enter your website address where it says Translate A Web Page, and select English to German, (or one of the other language options), from the drop-down […]
Feb
25
How fresh is your website?
Filed Under Websites | Leave a Comment
When was the last time you updated your website?
Were you able to update it yourself, without the costs and delays of depending on someone else?
It’s hard, if not impossible, to create an effective web presence unless you can update your website by yourself. There are two ways you can do this.
One option is a […]
Feb
24
Newsletter marketing, #7: Photographer
Filed Under Newsletters | Leave a Comment
Gene Paltrineri, a Certified Master Photographer, has used a 2-sided, 1-page newsletter as a marketing tool for several years. Iissues are distributed via e-mail and as a website downloads.
Each issue if his Impressions newsletter helps him keep in touch, while promoting his expertise by educating his clients and prospects. One of his most popular […]
Feb
23
File formats for newsletter marketing
Filed Under Newsletters | Leave a Comment
Debbie Weil, author of The Corporate Blogging Book recently interviewed me on file formats for newsletter marketing.
Debbie’s interview, PDF Newsletters: Retro or a Smart Move, discusses topics like HTML versus PDF, and contains links to examples and other newsletter marketing resources, including my course.
Dr. Ralph Wilson, publisher of the 140,000+ circulation Web Marketing […]
Feb
23
Congratulations to the Anger Coach
Filed Under Websites | Leave a Comment
Less than two years ago, Dr. Tony Fiore, the Anger Coach published his first Taming the Anger Bee newsletter, and posting it on his website. It was soon joined by his Anger in the News blog.
Recently, the Anger Coach reported his website is receiving over 8,000 visitors a month!
Soon after ordering his One-Page Newsletter […]
Feb
22
Blog marketing tip #2: Recycling blog posts
Filed Under Blogs | Leave a Comment
A recent post in Guy Kawasaki’s Change the World blog points out the importance of viewing the creation of each blog post in a way that it can be reused.
Entrepreneur Magazine, for example, liked his blog posts so much they are being run as columns in their publication! Write something right the first time, […]
Feb
22
Blog marketing tip #1: Keep ideas alive
Filed Under Blogs | Leave a Comment
Seth Godin is not the only one to recognize the importance of referring to previous posts, see earlier post.
Graphic designer Maria G. Nozza’s recent post about type contained links to five earlier posts on specific aspects of designing with type. This simple technique saves time and performs an important service to readers. It also emphasizes […]
Feb
22
You can dramatically change the appearance of your mind maps by modifying the lines connecting the Center topic with Subtopics.
Select the Center topic, followed by Format, Topic…. When the Format Topic dialog box appears, click the Subtopics Layout tab. You can now choose from no lines, straight lines, curved lines, arcs, elbows, curved elbows, […]