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Feb
3
Case study of integrated marketing at work
Filed Under Branding, Newsletters, Websites | Leave a Comment
Hawk Mountain’s recent print competition shows how to generate interest in a specialty product using a combination of event marketing, target marketing, e-mail newsletters, and their website.
The “event” was a yearly print competition for photographers who used their premium, archival, ink-jet paper for entries displayed in photo competitions. It was promoted to professional photographers […]