Feb

5

About Guy Kawasaki “extreme makeover”

Filed Under Branding | Leave a Comment

What’s really fascinating about Guy Kawasaki’s makeover of his Linkedin profile, previously described, was that his profile was already one of the most traveled on the site!
Yet, he wanted to make it better. I wonder how much of his success is due to precisely this level of attention to detail!

Feb

5

E-books as lead generators

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The latest issue of my Design to Sell newsletter is now available. It addresses the reasons e-books are such effective lead generators. It covers the importance of addressing both content and design issues. You can download and print it here, or you can visit my

Feb

5

Corporate blogging made easy

Filed Under Blogs, Books | Leave a Comment

Debbie Weil has long been one of my favorite marketing writers. I have a 2-inch thick, 3-ring binder of many of the columns she wrote for the ClickZ network. Her writing is concise, focused, but never dull, and neither are her blogs which can be located from her website.
Debbie was one of the […]