Feb

13

Use assessments to fine-tune your web strategy

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How much do you know about your website visitors? Do you know who they are, why they’re visiting your site, and what’s keeping them from buying?
Assessments placed on your website can help you profile your typical website visitors– and identify their goals and objectives–and follow-up with personalized scorecards (and more information).
You can use […]

Feb

13

Use tip sheets to drive more website traffic

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Although they’re easy to create and can be distributed for free, tip sheets can be extremely effective in driving targeted traffic to your website. Accordingly, tip sheets should play a major role in any successful small business web marketing strategy.
Buyer insecurity creates the power of tip sheets. Prospects considering purchasing products and services like […]

Feb

13

Use postcards to drive targeted website traffic

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Spam refers to sending unsolicited e-mail to prospects who have not yet given you permission to contact them via e-mail. It’s not only a bad way to start a relationship, but it’s illegal!
You can, however, send postcards to targeted prospects via the Postal Service.
Using postcards to drive website traffic is a relatively new phenomenon. It’s […]