Feb

15

Why designers should also be writers

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There are two important reasons that graphic designers interested in growing their business online and offline should master the fundamentals of writing.
The ability to write will help them market themselves more effectively, creating websites that attract qualified prospects, incentives that grow their mailing list, and follow-up marketing that helps them build lasting relationships. Writing […]

Feb

15

Marketing with color: graphic design resource

Filed Under Color | Leave a Comment

Color is one of the most over-intellectualized and misunderstood aspects of graphic design. Color is frequently misused online and in print.
That’s why I appreciate the good, solid, no-frills advice offered by Kate Smith at Squidoo.com.
Kate’s Everything Color Lens is one of the best introductions to the color I’ve found. I frequently refer to […]