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Feb
16
For most small businesses, the answer is no! Brochures are costly, inflexible, and–usually–outdated. Most are written from the seller’s point of view, “advertising” rather than educating and informing.
E-books that website visitors can download from your website are often much more effective. They can be distributed for free, don’t have to be printed and mailed, and […]
Feb
16
Espresso Dave’s Trade Show Marketing was an early One-Page Newsletter marketing success.
An important part of Espresso Dave’s portable catering business was serving hot espresso and cappuccino at trade show exhibits for clients like Microsoft. The smell of the fresh coffee created an irresistible draw to attendees. Exhibitors also liked the ability to brand cups […]