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Feb
18
Steven Feinberg’s Sagacity is another successful example of a client newsletter used to promote your competence. Sagacity is often used as an audience handout after speeches. related topics
Feb
18
Tips for MindManager Users, #6: Line color and width
Filed Under Mind Mapping, Websites | Leave a Comment
One of the best ways to brand maps created with Mindjet’s MindManager is to modify the color and width of the lines connecting topics.
To modify line color, select the Center topic, followed by Format, Topic… . Press the Shape and Color tab. Choose a desired Line color.
To change line width, select the Center Topic, […]
Feb
18
Should the Golden Rule apply to marketing?
Filed Under Content | Leave a Comment
Myopia is a universal marketing problem faced by copywriters with large clients as well as business owners creating their own marketing.
We all tend to prepare our marketing messages in a way that we would respond to, assuming that our goals are identical to our market’s. As a result of our inability to put ourselves […]