Feb
21
Sometimes, the sheer number of small business marketing and graphic design blogs becomes overwhelming. To help you sort through the clutter, I’ve just posted a list of my favorite marketing and design blogs. Send me your suggestions, or comment below!
Feb
20
I always encourage my participants in my graphic design workshops to begin the design process by turning off their computers, or at least their exiting Microsoft Publisher or Adobe InDesign.
Design ideas flow freely when you design with a pencil and paper, creating rough thumbnails that indicate the location and size of major graphic elements like […]
Feb
20
Rate your favorite content at Squidoo.com
Filed Under Websites | Leave a Comment
Numerous articles, or Lenses, are available at Squidoo.com, like my new Guerrilla Marketing with Mind Maps or those at the Guerrilla Marketing Group.
Here’s how you can rate the quality and usefulness of the information in each Lens:
1. Search for, or directly go to, a Lens, i.e.: http://www.squidoo.com/gmmindmaps/.
2. Log in with your Squidoo username and […]
Feb
19
Do you prepare and deliver presentations that are important to your firm’s future? If you are, you made be a High Stakes Presenter.
Sims Wyeth offers speaker training, presentation coaching, and helpful advice, as you can see here. His clients include some of the largest pharmaceutical firms in the world.
Feb
18
Steven Feinberg’s Sagacity is another successful example of a client newsletter used to promote your competence. Sagacity is often used as an audience handout after speeches. related topics
Feb
18
Tips for MindManager Users, #6: Line color and width
Filed Under Mind Mapping, Websites | Leave a Comment
One of the best ways to brand maps created with Mindjet’s MindManager is to modify the color and width of the lines connecting topics.
To modify line color, select the Center topic, followed by Format, Topic… . Press the Shape and Color tab. Choose a desired Line color.
To change line width, select the Center Topic, […]
Feb
18
Should the Golden Rule apply to marketing?
Filed Under Content | Leave a Comment
Myopia is a universal marketing problem faced by copywriters with large clients as well as business owners creating their own marketing.
We all tend to prepare our marketing messages in a way that we would respond to, assuming that our goals are identical to our market’s. As a result of our inability to put ourselves […]
Feb
16
For most small businesses, the answer is no! Brochures are costly, inflexible, and–usually–outdated. Most are written from the seller’s point of view, “advertising” rather than educating and informing.
E-books that website visitors can download from your website are often much more effective. They can be distributed for free, don’t have to be printed and mailed, and […]
Feb
16
Espresso Dave’s Trade Show Marketing was an early One-Page Newsletter marketing success.
An important part of Espresso Dave’s portable catering business was serving hot espresso and cappuccino at trade show exhibits for clients like Microsoft. The smell of the fresh coffee created an irresistible draw to attendees. Exhibitors also liked the ability to brand cups […]
Feb
15
Why designers should also be writers
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There are two important reasons that graphic designers interested in growing their business online and offline should master the fundamentals of writing.
The ability to write will help them market themselves more effectively, creating websites that attract qualified prospects, incentives that grow their mailing list, and follow-up marketing that helps them build lasting relationships. Writing […]











