The second edition of C.J. Hayden’s Get Clients Now!, is even better than the first. (It’s like meeting an old friend after several years, and finding them even nicer than you remembered!)
Get Clients Now! A 28-day Marketing Program for Professionals, Consultants, and Coaches has been updated to include the latest Internet marketing techniques, such as blogs and search engine optimization. It’s purpose, however, remains the same: to help small businesses identify their strengths and uniqueness, plug the holes in their marketing, and–most important–replace the stress and folly of Cold-Call Marketing with long-term, relationship building.
Unlike many books, which only describe goals, C.J. Hayden describes implementation details and guides you through the process. There are numerous worksheets and case studies from those who have done it before. The result is a hands-on, action-oriented guide to marketing success.
In my publishing guide, How to Get Profitably Published, I referenced Get Clients Now! several times. It’s step-by-step structure, clarity, “author sitting next to you” immediacy, and its worksheets make it an example of a non-fiction book that truly works and helps readers achieve their goals.