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Mar
8
Free tips for platform-building success
Filed Under Branding, Content, Graphic Elements, Newsletters | Leave a Comment
A platform is a marketing process based on frequent messages, low-cost distribution, and control. Platforms help you inform your market and keep in touch until your prospects are ready to buy.
The first question that publishers ask authors, for example, is often: “What’s the size of your platform–how many potential buyers for this book can you […]