Aug

29

Tips for writing and designing white papers

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Sidebars–text and graphic elements placed in the white space to the left of the main text of your white papers–can increase the marketing effectiveness of your white papers.
By writing and placing short text features, like assessment questions, case studies, examples, glossaries of important terms, quotations, or tips, on each page of your white paper, you […]

Aug

22

Project management made easy with jet-like speed

Filed Under Mind Mapping | 1 Comment

I’ve long recommended Mindjet’s MindManager as the perfect tool for marketers and writers, and I’ve written several newsletters and special reports on the topic.
But, my enthusiasm for MindManager barely scratches the surface of the topic as my recent experience with MindJet’s first Project Management Jetpack shows.
If the complexity and costs of project management software has […]

Aug

7

Learn how to write winning white papers

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White papers are the ideal marketing tool to introduce new products, especially complex or “new technology” products.
Yet, white papers often fail because they’re confused with brochures or reports.
The latest newsletter of my Design to Sell newsletter describes Michael Stelzner’s great resource, Writing White Papers: How to Capture Readers and Keep Them Engaged which provides a […]

Aug

4

New Typepad feature permits multiple page blogs

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Bloggers with blogs hosted at typepad.com can now add multiple pages to their blogs using the same easy-to-use interface that makes blogging a breeze. Details.
In a recent Design to Sell newsletter, I had previously described the importance of multi-page capability when WordPress introduced the feature.
Once again, today’s competitive environment often benefits users, who can do […]