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Nov
29
Creative Briefs help you get the most from your graphic designs–and your graphic designers
Filed Under Design | Leave a Comment
Most graphic designers are capable of great work. That’s a given. But, competence does not necessarily result in great design. All too often, clients are frustrated by the what their designer provides them. All too often, important ideas are buried, inappropriate colors are used, costs skyrocket, and deadlines are missed.
Creative briefs can solve these, and […]
Nov
29
Bootstrapper’s offers 100+ important mind mapping resources for designers, marketers, and writers
Filed Under Mind Mapping | Leave a Comment
Designers, marketers, and writers interested in getting started with mind mapping, or improving their utilization of their favorite program, will want to visit Bootstrapper’s The Mindmapping Toolbox: 100+ Tools, Resources, and Tutorials.
This handy compilation of online mind mapping resources is organized into several categories:
Free visualization tools
Pay and subscription visualization tools
Tutorials and how-to’s
Resources
Articles
Videos
Blogs
Books and e-books
If […]
Nov
20
What do graphic designers really think about website productivity?
Filed Under Websites | Leave a Comment
Join Maria G. Nozza, writer, branding authority, and website designer, as she joins host Roger C. Parker and members of the Guerrilla Marketing Association to discus the failures of conventional website marketing–and what can be done about them. Maria feels that, with the exception of direct marketing and “sales letter” sites, most websites fail to […]
Nov
19
How to format numbers for instant recognition
Filed Under Content, Typography, Uncategorized | Leave a Comment
Should numbers be characters, or should they be spelled-out as words?
As I was reading today’s e-mail, I ran across a phrase that caught my eye:
“features six world-class experts who instruct you on the various activities involved.”
The phrase reminded me of a presentation by direct marketing legend Herschel Gordon Lewis at an AWAI bootcamp where […]
Nov
17
I timed myself, this afternoon, while creating the latest issue of my Design to Sell newsletter, which I’ll be posting and sending very shortly.
The issue discusses the importance of Creative Briefs–not a new style of clothing, but documents spelling out expectations between clients and writers, designers, and other marketing professionals.
Because I have a system and […]