Dec

30

John McWade’s Before & After graphic design resource publication and blog

Filed Under Blogs, RESOURCES | Leave a Comment

Those interested in graphic design resources for self-improvement should get to know John McWade. John publishes Before & After, which has been sharing his practical approach to graphic design since 1990.
John’s writing resembles his simple and to the point design philosophy. His examples emphasize color and type.
One of the best ways you can familiarize […]

Dec

22

Graphic design and marketing tips, from one designer to another

Filed Under RESOURCES | Leave a Comment

Design & Thrive offers graphic design and marketing tips for freelance graphic designers who want to improve both their design skills and their ability to earn a good living. Often, talented graphic designers only manage to scrape by, leading to inevitable disappointment and burn out. Why does this happen so frequently?
According to Maria G. Nozza, […]

Dec

21

Have you considered posters as marketing tools?

Filed Under Design, Typography | Leave a Comment

It’s a snowy day in NH, and I was checking out recent tweets on Twitter.com, when I discovered a Guy Kawasaki reference to “great  typography,” which turned out to be Henry Jones’s 33 Amazing Typography Posters and Illustrations. I highly recommend a visit.
Seeing these examples reminded me of one of my first examples of poster […]

Dec

18

E-mail tip: tiny URL’s save space and can improve the appearance of your e-mails

Filed Under Graphic Elements, Websites | Leave a Comment

Tiny URL’s, like those you can create for free at http://tinyurl.com can improve the appearance of your e-mails and eliminate problems when long URLs wrap to additional lines. Tinyurl.com is just one of several  free online locations where you can enter a long URL–perhaps to a particular page of your website–and reduce it’s length.
Compare:

BEFORE: http://blog.publishedandprofitable.com/2008/12/create-a-social-media-marketing-planning-calendar-worksheet-for-2009/
AFTER: […]

Dec

17

Letting Go of the Words offers graphic designers a new perspective on web design

Filed Under Books, Websites | Leave a Comment

Janice (Ginny) Redish’s Letting Go of the Words: Writing Web Content that Works offers invaluable advice for graphic designers and their clients. An internationally known website usability expert whose clients include numerous Fortune 500 firms as well as numerous government agencies, Letting Go of the Words emphasizes the close connection between content and design.
“Websites are […]

Dec

17

Listen as Annie Jennings tells why some become famous, others remain unknown

Filed Under Uncategorized | Leave a Comment

Nationally-known publicist Annie Jennings will describe the differences between fabulous careers and careers that fizzle, when I host the next Guerrilla Marketing Association call.
Annie and I will be discussing the techniques that authors and subject area experts can use to promote themselves. Annie comes highly recommended:

FAST COMPANY says: “Annie Jennings PR is the place to […]

Dec

17

Thoughtful web content and design advice: The Design of Sites, 2nd edition

Filed Under Books, Websites | Leave a Comment

The Design of Sites: Patterns for Creating Winning Web Sites, 2nd edition, goes beyond the vast majority of web design books.  All too often, web design books are which are “portfolio” books intended to advance the author’s career by showing off samples of their previous work for clients. Many titles cover familiar ground. Others are […]

Dec

9

Graphic designers will appreciate the color photos on display at Environmental Graffiti

Filed Under Blogs, Color | Leave a Comment

Arresting color photographs from around the world are on display at Ellen McCormick’s Environmental Grafitti posting. Definitely worth a visit.
Site was recommended by Guy Kawasaki on Twitter.
BTW, Follow me on Twitter: http://twitter.com/Rogercparker

Dec

7

Graphic design tips for using white papers as lead generators

Filed Under White papers | 2 Comments

White paper success is as much based on based on as much on graphic design as it is based on your writing skills. White paper creators who fail to effectively use the power of graphic design to attract and retain readers are less likely to successfully generate leads for your business or build your e-mail […]