Dec

18

E-mail tip: tiny URL’s save space and can improve the appearance of your e-mails

Filed Under Graphic Elements, Websites

Tiny URL’s, like those you can create for free at http://tinyurl.com can improve the appearance of your e-mails and eliminate problems when long URLs wrap to additional lines. Tinyurl.com is just one of several  free online locations where you can enter a long URL–perhaps to a particular page of your website–and reduce it’s length.

Compare:

Both take you to the same blog post, but notice how much better the URL “after” example looks, and how much less space it occupies. The “after” example won’t visually dominate your e-mail and there’s less chance of the link not working.

Other benefits
If you frequently post on social marketing sites like Twitter.com, you’ll also appreciate the ability to reduce URL length. If you’re an online affiliate marketer, you’ll also appreciate the ability to camouflage affiliate links.

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