Dec

21

Have you considered posters as marketing tools?

Filed Under Design, Typography

It’s a snowy day in NH, and I was checking out recent tweets on Twitter.com, when I discovered a Guy Kawasaki reference to “great  typography,” which turned out to be Henry Jones’s 33 Amazing Typography Posters and Illustrations. I highly recommend a visit.

Seeing these examples reminded me of one of my first examples of poster marketing. I was working for a Harvard Square, Cambridge, audio store, and I commissioned a well known Boston cartoonist, David Omar White, to create a series of posters that exhibited the “idea of enjoying music at home.”

We dry mounted and hung copies of the posters throughout the store, and gave copies to customers.

As I write this, I’m looking at a beautiful example of poster artwork by Doyald Young hanging on my wall. It’s called Parts of a Letter. He gave it to me seven years ago, and it’s still hanging there.

What other type of marketing sticks around so long?

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