Jan

3

Using photographs to brand your business

Filed Under Branding

Cathy McNeil, from Grass Fed & Healthy, where you can learn more about the health benefits of eating grass fed beef, shows how you can use everyday photographs, such as those you take looking out your office window, or while walking around your property, as the basis of a strong visual branding program.

Each week, on the home page of Cathy’s website, she posts a photograph taken during the previous week at her ranch. More than one of my friends has mentioned that they return to her site once a week, just to view the latest picture, or view the changing seasons from her ranch’s online photo gallery.

You, too, may want to use photographs to provide a visual context for the ideas and messages that you share with clients and prospects. Cathy’s photograph communicate the healthy environment of grass fed beef; your photographs can help personalize your message and help you stand out from the competition.

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