Mar

10

Discover the branding power of Stone Serif, Stone Sans, and Stone Humanist

Filed Under Branding, Typography

If you are looking for a typeface family that will never fail to satisfy, explore the Stone family, designed by world-famous type designer Sumner Stone. The Stone family includes Stone Serif, Stone Sans, and Stone Humanist. Within this family, which also includes Stone Informal, there is enough variety to brand your communications, yet permit you to “voice” different documents for different purposes.

Creating a brand using a combination of Stone Serif and Stone Sans (or Stone Humanist) is an excellent design strategy. The serif and sans serifs versions are distinct enough to function as a design tool. The contrast between them is strong enough to draw attention to sans serif headlines and subheads used to guide visitors through text passages set in Stone Serif. Yet, the serif and sans versions are similar enough to set your publications apart from the common Times Roman and Arial.

The various fonts in the Stone family were designed to complement each other. The main body of the typeface family–the x-height–of Stone Serif is the same as Stone Sans. This means you do not have to adjust the type size of Stone Sans or Stone Humanist when using it in text run-ins to paragraphs set in Stone Serif.

Likewise, you won’t have to adjust the type size of Stone Sans subheads next to paragraphs set in Stone Serif.

You can get a better understanding of the branding power of the Stone typeface family by downloading a free 21-page PDF specimen book displaying the fonts in various combinations with each other.

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