Feb

22

Blog marketing tip #1: Keep ideas alive

Filed Under Blogs | Leave a Comment

Seth Godin is not the only one to recognize the importance of referring to previous posts, see earlier post.
Graphic designer Maria G. Nozza’s recent post about type contained links to five earlier posts on specific aspects of designing with type. This simple technique saves time and performs an important service to readers. It also emphasizes […]

Feb

5

Corporate blogging made easy

Filed Under Blogs, Books | Leave a Comment

Debbie Weil has long been one of my favorite marketing writers. I have a 2-inch thick, 3-ring binder of many of the columns she wrote for the ClickZ network. Her writing is concise, focused, but never dull, and neither are her blogs which can be located from her website.
Debbie was one of the […]

Jan

10

Planning for Online Marketing Success

Filed Under Blogs, Planning, Websites | Leave a Comment

Planning used to be easier than it is now, in the Internet age.
Before, media options involved print, broadcast, and direct mail. You rarely had to create totally new messages, and–when you did–you typically hired outside talent, like graphic designers.
Today, however, the average business pays less for message distribution and production, but, as costs have […]

Jan

5

Learn about branding from the Rolling Stones

Filed Under Blogs | Leave a Comment

Branding, like love, is usually discussed in terms of abstractions that have little or no chance of leading to concrete action. Branding tools like colors, scents, and sounds may be powerful–as Martin Lindstrom discussed in Brand Sense–but how do you harness them to promote your graphic design business?
This week, however, on my Guerrilla Marketing Association […]

Jan

2

Use a calendar to plan your blog postings

Filed Under Blogs | Leave a Comment

Maria G. Nozza is one of the smartest graphic designers I know. She’s smart, not just because she has mastered the tools of her trade, but she is committed to promoting her talents as intelligently as possible, as you’ll see when you visit her website or her blog.
Maria is responsible for my website makeover and […]

Nov

29

Are you giving your designs away for free?

Filed Under Blogs | 1 Comment

I was originally very impressed when I first encountered Designers Who Blog, I’m even more impressed with the partner site, www.no-spec.com.
The site is a “mission” site educating designers to resisted frequently encountered prospect pleas to “just work up a few designs for us” and “we’ll go on from there.”
Except that, frequently, there is […]

Oct

31

Automate your marketing

Filed Under Blogs, Postcards, Websites | Leave a Comment

Save time by scheduling postcards, e-mail, and blog postings in advance. Details in my free Automating Your Marketing newsletter.
Check out other free resources here.

Oct

26

Blog content idea #1: your “greatest hits”

Filed Under Blogs, Content | Leave a Comment

Seth Godin’s blog almost always has important lessons to teach. For example, in recognition that new readers and casual visitors may have missed important ideas, Seth frequently runs complilations of past postings. Such “posts” consist of headlines and links to selected earlier posts. example
Model Railroader magazine’s motto used to be: “Every issue is new […]

Oct

23

Are you a designer who blogs?

Filed Under Blogs | Leave a Comment

If you are, be sure you submit your blog to Designers-Who-Blog. A great source of ideas. related topics

Oct

20

Use your blog to attract agents and publishers

Filed Under Blogs, Books | 1 Comment

One of the best passages in Andy Wibels Blogwild! A Guide to Small Business Blogging is the story how his blog lead to an editor of a major publisher calling him and asking him to write a book.
On this week’s Guerrilla Marketing Association expert interview I produce each Wednesday evening, David Meerman Scott told […]

« go back — keep looking »