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Janice (Ginny) Redish’s Letting Go of the Words: Writing Web Content that Works offers invaluable advice for graphic designers and their clients. An internationally known website usability expert whose clients include numerous Fortune 500 firms as well as numerous government agencies, Letting Go of the Words emphasizes the close connection between content and design.
“Websites are […]

The Design of Sites: Patterns for Creating Winning Web Sites, 2nd edition, goes beyond the vast majority of web design books.  All too often, web design books are which are “portfolio” books intended to advance the author’s career by showing off samples of their previous work for clients. Many titles cover familiar ground. Others are […]

Design to Sell friends and Published & Profitable members are invited to listen while I interview Garr Reynolds, the author of Presentation Zen. Presentation Zen is a recently published book with important lessons to teach. This interview will be of interest to a graphic designers and their clients who must frequently speak from the front […]

What happens when family and friends buy gifts for graphic designers? Do they hit home runs, or expensive disappointments?
More important, how do family and friends know which books to buy? Do they buy at random, do you provide a wish list–or Wish List at Amazon.com–or do you drop frequent hits during the months leading up […]

To download a free copy of Steve Weber’s excellent Plug Your Book! Online Book Marketing for Authors, visit www.plugyourbook.com/plug.htm.
At any price, Plug Your Book! is “required reading” for authors and publishers. It provides a step-by-step guide to promoting your books on Amazon.com–and elsewhere. Among its other virtues, Plug Your Book! offers a balanced perspective on […]

Bob Prosen, a recent guest on my Guerrilla Marketing Association Expert Interviews, is the author of the best-selling Kiss Theory Goodbye. This week, Independent Publisher announced they had awarded Bob the 2007 Silver Medal for Excellence.
Bob’s book was selected from a field of 2,690 submitted from 50 U.S. states, 8 Canadian provinces, and 17 […]

Jason Beaird’s Principles of Beautiful Web Design is a refreshing departure from the wealth of web design books on the market.
I’m impressed by the logic and simplicity of the topic organization, the book’s ideal mating of design theory and web technology, plus the links to the relevant examples included.
In contrast to many “step-by-step” guides which […]

The second edition of C.J. Hayden’s Get Clients Now!, is even better than the first. (It’s like meeting an old friend after several years, and finding them even nicer than you remembered!)
Get Clients Now! A 28-day Marketing Program for Professionals, Consultants, and Coaches has been updated to include the latest Internet marketing techniques, such […]

Debbie Weil has long been one of my favorite marketing writers. I have a 2-inch thick, 3-ring binder of many of the columns she wrote for the ClickZ network. Her writing is concise, focused, but never dull, and neither are her blogs which can be located from her website.
Debbie was one of the […]

Graphic designers and other marketing types upgrading to the new Microsoft Vista Windows operating system will benefit from one of Publisher 2007’s most important features: its greatly improved publishing options. Publisher 2007 offers enhanced integration with Adobe Acrobat PDF files. You can also easily optimize Publisher files for sending via e-mail or files intended to […]

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