Dec

9

Graphic designers will appreciate the color photos on display at Environmental Graffiti

Filed Under Blogs, Color | Leave a Comment

Arresting color photographs from around the world are on display at Ellen McCormick’s Environmental Grafitti posting. Definitely worth a visit.
Site was recommended by Guy Kawasaki on Twitter.
BTW, Follow me on Twitter: http://twitter.com/Rogercparker

Mar

19

Discover the power of color in business

Filed Under Color, Newsletters | Leave a Comment

Here’s a chance to not only learn how to profit from the power of color in business, but also discover how a simple one-page, two-sided PDF format can be used to build traffic to your website and increase the size of your opt-in newsletter sign-up list.
Visit Kate Smith’s and download a copy of her special […]

Feb

15

Marketing with color: graphic design resource

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Color is one of the most over-intellectualized and misunderstood aspects of graphic design. Color is frequently misused online and in print.
That’s why I appreciate the good, solid, no-frills advice offered by Kate Smith at Squidoo.com.
Kate’s Everything Color Lens is one of the best introductions to the color I’ve found. I frequently refer to […]

Feb

6

Newsletter marketing #2: Color coach

Filed Under Color, Newsletters | Leave a Comment

While taking one of my webinar courses, color expert Kate Smith created her first One-Page Newsletter, Sensational Color.
Months later, she reports that her continues to be one of the best lead generators on her Sensational Color website.Her newsletter is also a core component of her educational features at Squidoo. See related newsletter topics […]

Jan

20

Where does the power of color originate?

Filed Under Branding, Color | Leave a Comment

Last year, Laura Ries, who edits the “must read” Origin of Brands blog, used the term “a color you own” in an interview during which she described the role that color can play in establishing a brand.
The January 22, 2007 issue of the New Yorker contains a great article by Eric Konigsberg entitled Made […]

Dec

11

Affordable color marketing for key prospects

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Color marketing always outsell black and white marketing, and it’s always easier to read a printed page than it is to read online. Now, Hewlett-Packard’s Color Laserjet 2605dn makes short-run desktop color printing more practical than ever.
For less than $500, you can quickly and easily print two-sided color copies of your One-Page Newsletters for […]

Oct

22

Microsoft Publisher overlooked commands, #7

Filed Under Branding, Color, MS Publisher | Leave a Comment

Design success is based on consistency. This is why one of Publisher’s most important, but overlooked, commands is its Custom Color Scheme feature that allows you to brand your publications with your firm’s unique combination of foreground and background colors.
As I explain in Design to Sell, to create a new Color Scheme, select […]

Oct

18

Choosing the right colors for 2007

Filed Under Books, Color, In the news | Leave a Comment

Professional graphic designers using the Apple Macintosh consider Design Tools Monthly required reading. Each issue offers summaries of dozens of articles, reviews, bug updates, and time-saving techniques. The value of the publication’s conciseness can be seen in the following excerpt, reprinted with the permission of Jay Nelson–the publisher:
Each season, Pantone surveys the designers at New […]

Oct

10

Marketing with Color, the VW Way

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Last week, I test drove Volkswagen’s new hardtop convertible, which was awesome, by the way. On the way out, I asked for a brochure. I spent a lot of time examining the page containing photographs of the car in the eight available exterior colors.
Close examination revealed that the building behind of the car had […]

Oct

5

Design with color: the New Yorker’s Red Gap

Filed Under Branding, Color, In the news | Leave a Comment

The power of marketing with color is illustrated by the Gap’s Product Red campaign in the current issue of The New Yorker, (October 9, 2006).
Introduced by a up-front two-page color spread and an ad on the outside back cover, the retailer’s campaign is supported by matching ads placed by over a dozen of its […]

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