Sep

30

Choosing colors for print and web

Filed Under Books, Color, RESOURCES | Leave a Comment

One of my most frequently asked questions is: “How do I choose the right colors for my next project?”
I often recommend Jim Krause’s Color Index, which offers over 1,100 color combinations–organized by image–plus the CYMK and RGB formulas needed to recreate them using your favorite desktop publishing program.
Color Index is an excellent implementation of […]

Sep

28

Laura Ries: “Do you use color for postioning?”

Filed Under Color, Events | Leave a Comment

Last week, as producer of the weekly Guerrilla Marketing Association Wednesday night coaching calls, I interviewed Laura Ries, co-author–with her father, Al Ries–of numerous best-selling marketing books, including the Origin of Brands. (Origin of Brands is also the title of Laura’s great blog.)
Laura’s interview revolved around the importance of positioning, particularly in today’s crowded Internet […]

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