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- Blogs: Mad About Design offers graphic designers hundreds of inspiring ideas for your blog, or your client’s blog
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- New white paper design template opens new profit opportunities for graphic designers
- What features would you like to see in a white paper template?
- Free Font of the Month helps graphic designers build their font library and design attractive ads, brochures, logos, newsletters, & websites
- Blog Business Summit
- Chuck Frey’s Innovation Weblog
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- David Meerman Scott’s Web Ink Now
- Design & Thrive - Maria G. Nozza’s Design & Thrive blog and site offers graphic designers resources for both sides of the brain.
- Designer’s Who Blog
- John McWade’s Design Talk blog - Design philosophy and tips from Before & After’s publisher of
- John Thackara’s Doors of Perception
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- Membership Site Planner - Ideas and tips dealing with selling information on a subscription basis
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Nov
19
How to format numbers for instant recognition
Filed Under Content, Typography, Uncategorized | Leave a Comment
Should numbers be characters, or should they be spelled-out as words?
As I was reading today’s e-mail, I ran across a phrase that caught my eye:
“features six world-class experts who instruct you on the various activities involved.”
The phrase reminded me of a presentation by direct marketing legend Herschel Gordon Lewis at an AWAI bootcamp where […]
Apr
12
Formula for creating websites for authors
Filed Under Content, Websites | Leave a Comment
David Shipley and Will Schwalbe’s website, www.thinkbeforeyousend.com, is an excellent example of the elements that should be built into every author’s website.
The home page is focused on obtaining the e-mail addresses of those interested in e-mail marketing, as well as obtaining stories and examples that can be used for blog postings and future editions […]
Mar
25
One of Mindjet MindManager’s most important commands is Edit, Convert to Floating Topic.
A Floating Topic is one that is not connected to the Main Topic in the center of a mind map.
If you frequently prepare maps for articles, books, newsletters, or presentations containing numbered points or steps, i.e., 8 Steps to Success, you’ll […]
Mar
25
When using Mindjet’s MindManager Format, Topic command, after making a change, you can select either OK or Apply.
What’s the difference?
Although both options can change the appearance of your map, there is an important, but subtle, difference between them. OK accepts the formatting change you have just made, and closes the formatting dialog box.
Apply, however, […]
Mar
25
Tips for MindManager Users, #10: Map Layout
Filed Under Content, Mind Mapping | 1 Comment
One of the most powerful ways to visually brand mind maps created with Mindjet’s MindManager is to choose the appropriate Growth Direction for maps prepared for clients and prospects.
Start by selecting the Center Topic, followed by Format Topic. When the Format Topic dialog box appears, select the Subtopics Layout tab.
Experiment with various Growth […]
Mar
8
Free tips for platform-building success
Filed Under Branding, Content, Graphic Elements, Newsletters | Leave a Comment
A platform is a marketing process based on frequent messages, low-cost distribution, and control. Platforms help you inform your market and keep in touch until your prospects are ready to buy.
The first question that publishers ask authors, for example, is often: “What’s the size of your platform–how many potential buyers for this book can you […]
Mar
6
Discover the power of website follow-up
Filed Under Content, Design, Websites | Leave a Comment
Find out why many firms are spinning their wheels, constantly paying to attract website visitors who nevr return–and can’t be re-contacted.
Discover 3 simple tools that makethe difference between websites that generate high costs and few results, and a web presence that generate sales and sustain profitable long-term customer relationships. read and download now or […]
Feb
18
Should the Golden Rule apply to marketing?
Filed Under Content | Leave a Comment
Myopia is a universal marketing problem faced by copywriters with large clients as well as business owners creating their own marketing.
We all tend to prepare our marketing messages in a way that we would respond to, assuming that our goals are identical to our market’s. As a result of our inability to put ourselves […]
Feb
16
For most small businesses, the answer is no! Brochures are costly, inflexible, and–usually–outdated. Most are written from the seller’s point of view, “advertising” rather than educating and informing.
E-books that website visitors can download from your website are often much more effective. They can be distributed for free, don’t have to be printed and mailed, and […]
Feb
15
Why designers should also be writers
Filed Under Content | Leave a Comment
There are two important reasons that graphic designers interested in growing their business online and offline should master the fundamentals of writing.
The ability to write will help them market themselves more effectively, creating websites that attract qualified prospects, incentives that grow their mailing list, and follow-up marketing that helps them build lasting relationships. Writing […]