Feb

14

Writing to Sell made easy

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The power of Writing to Sell is the power to attract traffic to your website. It’s also the power to create incentives that will persuade website visitors to give you permission to keep in touch with them via e-mail.
Finally, Writing to Sell gives you the power to follow-up, to create interesting and relevant messages your […]

Feb

4

Content Catalyst fan is a millionaire!

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Congratulations to Ryan Lee, recently profiled in the Jan-Feb 2007 issue of Millionaire Blueprints magazine.
The article details Ryan Lee’s background and the steps he has taken since 2001 to become America’s leading fitness trainer, praised in publications like Men’s Fitness. Ryan has created a network of fitness-related websites that is rapidly approaching 100 sites! […]

Feb

2

How to profit from customer testimonials

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Customer testimonials make it easy to prove your competence and professionalism. Testimonials from previous customers provide independent proof of your abilities and experience.
But, all too often, customer testimonials get lost in the shuffle, especially when they’re delivered verbally, or are buried inside long, multi-topic, e-mail messages.
Find out how to keep track of customer testimonials, […]

Feb

1

Guy Kawasaki’s “extreme profile makeover”

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Guy Kawasaki–one of the most visible Silicon Valley drivers of the high tech world–recently redid his online profile at Linkedin, a popular site, as he describes in a recent blog post. His post contains a screen capture of his original profile–with detailed comments–as well as a link to his revised profile. His story makes great […]

Jan

29

Don Murray’s last lesson

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If there’s one “life lesson” I gained from knowing Don Murray, it’s the importance of reaching out–on a personal level–to those who provide inspiration through their works or their speaking.
Act on those impulses! Life is short. related topic

Jan

29

A master speaks on the magic of writing

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During his life, Donald M. Murray had a profound influence on numerous writers throughout the world, (see Guest Book).
Don was a master of conciseness and common sense. One of my favorite quotes: “Writing may be magical,” Murray told us, “but it’s not magic. It’s a process, a rational series of decisions and steps that […]

Dec

29

Find a word by searching for its opposite

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Often, the easiest way to come up with the perfect title for a project, or jumpstart a stalled project, is to search for antonyms of similar words. Antonyms are words that are exactly opposite in meaning.
For example, if you can come up with a word similar to the one you’re looking for, visit www.dictionary.com, select […]

Dec

12

How literate is your home town?

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Want to get noticed? Do what Central Connecticut State College did: they located a topic of interest to a lot of people, and prepared a detailed research study on reading habits that permitted individuals to compare their city with national norms.
Result? national promotion in the media, including America Online!
Question: What topic can […]

Nov

28

Do you recycle?

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There’s more to recycling than separating tin cans and glass from the rest of your home’s garbage.
Content, too, should be recycled. Each time you create a newsletter, for example, you can recycle the topic by expanding it into articles, blog posts, chapters of a book, e-books, presentations, teleseminars, webinars, web site content, and worksheets. Learn […]

Nov

21

Track input with MindManager’s Review tool

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Users of Mindjet’s MindManager–try it for free here–can post mind maps on a network server, or send distribute mind maps as e-mail attachments, for coworkers to add content or comments.
If the Tools, Review feature is used, each individual’s comments will appear in a different color, making it easy to identify the source of the ideas […]

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