May

24

Learn how to become a direct marketing expert

Filed Under Direct Mail, E-books | Leave a Comment

If you want to write more effective marketing materials to promote your small business using proven direct response writing techniques, download a free copy of Ben Hart’s Automatic Marketing.
Automatic Marketing is a 235-page book on proven direct marketing techniques, whose direct marketing copywriting techniques have generated more than $500,000,000 worth of sales and donations.
I’ve examined […]

Jan

9

AARP redesign shows the power of choice

Filed Under Direct Mail, Graphic Elements, Page Layout | Leave a Comment

The recent redesign of the AARP Bulletin, introduced in the January, 2007, issue, displays the power of choice as applied to publication design.
Instead of a single, “take it or leave it!” choice of a single featured article, the front cover contains a tasteful display of 12 different articles and the benefits of reading each […]

Nov

15

Ford shows how NOT to do direct marketing

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As the owner of a new Ford F-150, I was naturally pleased when I found a copy of the My Ford owner magazine in my morning mail. I expected some–in Seth Godin’s words–”appropriate and relevant”–maintenance tips and advice for winter driving.
Then, I took a longer look at the cover and found that the headline article […]

Oct

12

Is this AMA mailing a catalog or a magazine?

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This recent American Management Association mailing demonstrates the importance of marketing based on a strong educational component.
The magazine-line front cover, with its eye-catching “Critical Thinking” headline, projects a promise of “good reading inside.” As a result, you’re likely to keep the mailer around for later study.