Jul

10

Are you looking for field-test marketing resources and playbook?

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John Fox was one of the most entertaining and informed marketing experts I’ve interviewed on my Wednesday evening “Expert Interview” calls conducted for Jay Conrad Levinson’s Guerrilla Marketing Association.
John’s writing credits include his beautifully written and produced Marketing Playbook which has been praised far and wide by marketing authorities like Al Ries (co-author, Positioning: The […]

May

24

Learn how to become a direct marketing expert

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If you want to write more effective marketing materials to promote your small business using proven direct response writing techniques, download a free copy of Ben Hart’s Automatic Marketing.
Automatic Marketing is a 235-page book on proven direct marketing techniques, whose direct marketing copywriting techniques have generated more than $500,000,000 worth of sales and donations.
I’ve examined […]

Feb

16

Does marketing with brochures still make sense?

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For most small businesses, the answer is no! Brochures are costly, inflexible, and–usually–outdated. Most are written from the seller’s point of view, “advertising” rather than educating and informing.
E-books that website visitors can download from your website are often much more effective. They can be distributed for free, don’t have to be printed and mailed, and […]

Feb

5

E-books as lead generators

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The latest issue of my Design to Sell newsletter is now available. It addresses the reasons e-books are such effective lead generators. It covers the importance of addressing both content and design issues. You can download and print it here, or you can visit my