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Mindjet’s long-awaited MindManager 7.0 pro update is now available–and I consider it a “must have” update for mind mapping users.
Over the past few years, MindManager 6.0 Pro has saved me thousands of hours of time preparing for–and delivering–numerous projects, including:

Planning the curriculum for a year-long graphic design program in less than an hour
Preparing and presenting […]

Bob Prosen, a recent guest on my Guerrilla Marketing Association Expert Interviews, is the author of the best-selling Kiss Theory Goodbye. This week, Independent Publisher announced they had awarded Bob the 2007 Silver Medal for Excellence.
Bob’s book was selected from a field of 2,690 submitted from 50 U.S. states, 8 Canadian provinces, and 17 […]

If you attend my expert interviews, you undoubtedly remember the great call where I interviewed David Meerman Scott, who had written his way to success with an e-book that was downloaded by over 50,000 readers of his blog.
In the months that followed, David expanded his New Rules of Marketing and PR into a beautifully-produced, […]

One of my favorite publications has let me down. I subscribe to an upscale photography magazine . About ten days ago, I saw, at Barnes & Noble, that a new issue had jut appeared. “Oh good,” I said to my wife, “It should be here in the mail tomorrow!”
Well, not really. And it still hasn’t […]

If you design a newsletter, website or report, you qualify for entry into the the Newsletter on Newsletter’s 2007 Design Awards.
Full details here:

The latest issue of John McWade’s Before & After contains a creative marketing and design idea John calls a Dual Purpose Letterhead.
John’s letterhead design idea is based on a perforated legal-sized sheet of paper. The top portion contains the message, the bottom contents a removable “leave behind.” This area can be used for an order […]

The latest issue of always helpful Design Tools Monthly mentioned a great resource: an 18 by 26 inch, 4-color, 2-sided poster listing available keyboard shortcuts for InDesign. Containing both visible and invisible shortcuts, this $15.00 poster can quickly save you lots of time. details

One of the most valuable commands in Microsoft Windows Word 2003 and PowerPoint 2003 is the Compress… command which significantly reduces the size of graphics files after they have been placed in a document.
You can access the Compress… command by right-clicking an imported graphic, and selecting Format Picture…. You can optimize file sizes […]

Strong marketing involves making an irresistible offer to prospects, like the new program offered by airport book retailer Paradies Shops. Travelers can buy a new book and get 50 percent of the cover price back by returning the book to any participating Paradies airport bookstore within six months of purchase. The stores then sell the […]

I’ve always been an enthusiastic supporter of the idea of positioning, as consistently promoted for over 20 years by Al Ries and his daughter, Laura Ries.
The power of a single product to alter a brand’s position was reinforced by an article in the October 23 AutoWeek. Bob Lutz was discussing the need to […]

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