Oct

18

Choosing the right colors for 2007

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Professional graphic designers using the Apple Macintosh consider Design Tools Monthly required reading. Each issue offers summaries of dozens of articles, reviews, bug updates, and time-saving techniques. The value of the publication’s conciseness can be seen in the following excerpt, reprinted with the permission of Jay Nelson–the publisher:
Each season, Pantone surveys the designers at New […]

Oct

7

Product downsizing hits the New York Times

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As reported in John Heilemann’s profile of Martin Nisenholtz in the September, 2006, Business 2.0, profits from the print edition of the New York Times remain stagnant, while profits from its online activities continue to grow. Martin Nisenholtz is the Senior VP of Digital Operations
One result? The physical size of the paper is being reduced […]

Oct

6

Business Week ranks top US design schools

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The October 9, 2006, issue of Business Week follows Fast Company’s emphasis on design as a corporate profit source by offering the first-ever ranking of the nation’s top design schools.
The article, by Jessi Hempel and Aili McConnon, describes how “design thinking” is encouraging corporations to consider design a new approach to developing business models. […]

Oct

5

Design with color: the New Yorker’s Red Gap

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The power of marketing with color is illustrated by the Gap’s Product Red campaign in the current issue of The New Yorker, (October 9, 2006).
Introduced by a up-front two-page color spread and an ad on the outside back cover, the retailer’s campaign is supported by matching ads placed by over a dozen of its […]

Sep

27

Fast Company’s Third Annual Masters of Design

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Fast Company Magazine arrived in the mail today, containing the third annual Masters of Design survey.
Great reading, but–once again–the issue focuses on those who create design “at the top” for large corporations, rather than addressing the importance of design literacy throughout corporations–especially small and medium-sized firms interested in becoming large corporations.
As a result, billions in […]

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