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Jan
17
Before and after graphic design makeover–see a newsletter turn into a magazine!
Filed Under Branding, Newsletters | Leave a Comment
Graphic designers and business owners interested in publication makeovers are invited to check out an online interview and slide show showing Planning Magazine’s transition from a newsletter to a magazine. Planning, published by the American Institute of Certified Planners, began as a newsletter, and during its life, has undergone many makeovers.
You can view the various […]
Nov
17
I timed myself, this afternoon, while creating the latest issue of my Design to Sell newsletter, which I’ll be posting and sending very shortly.
The issue discusses the importance of Creative Briefs–not a new style of clothing, but documents spelling out expectations between clients and writers, designers, and other marketing professionals.
Because I have a system and […]
May
6
From Philippe Gralle, a Frenchman living in Tokyo, comes yet another example of aself-promotion based on two sides of a single sheet of paper. Check it out.
Mar
19
Discover the power of color in business
Filed Under Color, Newsletters | Leave a Comment
Here’s a chance to not only learn how to profit from the power of color in business, but also discover how a simple one-page, two-sided PDF format can be used to build traffic to your website and increase the size of your opt-in newsletter sign-up list.
Visit Kate Smith’s and download a copy of her special […]
Mar
8
Free tips for platform-building success
Filed Under Branding, Content, Graphic Elements, Newsletters | Leave a Comment
A platform is a marketing process based on frequent messages, low-cost distribution, and control. Platforms help you inform your market and keep in touch until your prospects are ready to buy.
The first question that publishers ask authors, for example, is often: “What’s the size of your platform–how many potential buyers for this book can you […]
Feb
27
Newsletter marketing #8, Copywriter
Filed Under Newsletters | Leave a Comment
Kammy Thurman, from Anchor Creative, a firm specializing in direct response copywriting, is another who has discovered the power of the 1-page, 2-sided format. Kammy’s Creativity Strategies is as pleasing to look as it is to read. More samples of her writing are available here.
Like all One-Page Newsletters, it contains enough space to tell a […]
Feb
24
Newsletter marketing, #7: Photographer
Filed Under Newsletters | Leave a Comment
Gene Paltrineri, a Certified Master Photographer, has used a 2-sided, 1-page newsletter as a marketing tool for several years. Iissues are distributed via e-mail and as a website downloads.
Each issue if his Impressions newsletter helps him keep in touch, while promoting his expertise by educating his clients and prospects. One of his most popular […]
Feb
23
File formats for newsletter marketing
Filed Under Newsletters | Leave a Comment
Debbie Weil, author of The Corporate Blogging Book recently interviewed me on file formats for newsletter marketing.
Debbie’s interview, PDF Newsletters: Retro or a Smart Move, discusses topics like HTML versus PDF, and contains links to examples and other newsletter marketing resources, including my course.
Dr. Ralph Wilson, publisher of the 140,000+ circulation Web Marketing […]
Feb
18
Steven Feinberg’s Sagacity is another successful example of a client newsletter used to promote your competence. Sagacity is often used as an audience handout after speeches. related topics
Feb
16
Espresso Dave’s Trade Show Marketing was an early One-Page Newsletter marketing success.
An important part of Espresso Dave’s portable catering business was serving hot espresso and cappuccino at trade show exhibits for clients like Microsoft. The smell of the fresh coffee created an irresistible draw to attendees. Exhibitors also liked the ability to brand cups […]