Feb

11

Marketing tips for photographers

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Most photographers have great websites looking websites containing strong portfolios of their work.
The problem is, this is as far as the websites go! There’s typically little, or no, incentive for visitors to exchange their name and e-mail address in exchange for further contact from the photographer. So, if a visitor isn’t ready to buy on […]

Feb

10

Newsletter marketing #4: Psychologist

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Like many others, Dr. Anthony Fiore based his first e-book on individual issues of his Taming the Anger Bee newsletter.
You’ll find e-books easier to write when you prepare each issue of your newsletter as a module of information that can be turned into a chapter of a later book. You can also reuse each […]

Feb

7

Newsletter marketing #3: Graphic designer

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Maria G. Nozza’s Publication Wise newsletter is an excellent example of the One-Page Newsletter at work.
It packs an enormous amount of genuinely helpful information into just two sides of a single sheet of paper, encouraging you to refer to it and share it with co-workers. The colors and layout preview the designer’s capabilities and […]

Feb

7

Last chance to be a Design Star!

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February 28 is the final deadline for designer awards in newsletters, websites and reports. Get the recognition you deserve! Download full details here.

Feb

6

Newsletter marketing #2: Color coach

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While taking one of my webinar courses, color expert Kate Smith created her first One-Page Newsletter, Sensational Color.
Months later, she reports that her continues to be one of the best lead generators on her Sensational Color website.Her newsletter is also a core component of her educational features at Squidoo. See related newsletter topics […]

Feb

3

Case study of integrated marketing at work

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Hawk Mountain’s recent print competition shows how to generate interest in a specialty product using a combination of event marketing, target marketing, e-mail newsletters, and their website.
The “event” was a yearly print competition for photographers who used their premium, archival, ink-jet paper for entries displayed in photo competitions. It was promoted to professional photographers […]

Jan

29

Newsletter marketing #1: Creative coach

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William Reed just sent me the first issue of his third newsletter, Agili Mastery. As always with Will, it’s based on solid, original thinking, concisely presented. Will lives and breathes conciseness and “writing like you speak.”
For example, check the clarity and purposefulness of the first two paragraphs in his Manners make the man topic. […]

Jan

11

Design contest has lots of categories!

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Newsletter design awards are given in 6 different categories of newsletters, so you compete only against similar types of newsletters.
Take your shot at fame! Download full details here!

Oct

28

1-Page Newsletters at work: Espresso Dave

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Trade Show Marketing was one of the first One-Page Newsletters I created for a client.
The title and headline reflect the importance of appealing to the prospect’s self interest. Event planners at major corporations don’t care about coffee, they care about attracting qualified trade show visitors.
The nameplate is as simple as possible. I omitted […]

Oct

16

How does your e-mail newsletter measure up?

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Lots of web marketers publish e-mail newsletters, but how many are really effective?
To analyze how your efforts compare to the best, read Larry Chase’s Top 12 Best Practices for Publishing an Email Newsletter from his Web Digest for Marketers site. I also recommend his 13 Essentials for Thought Leadership Marketing.
Subscribe to Larry’s newsletter, and […]

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