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Dec
18
E-mail tip: tiny URL’s save space and can improve the appearance of your e-mails
Filed Under Graphic Elements, Websites | Leave a Comment
Tiny URL’s, like those you can create for free at http://tinyurl.com can improve the appearance of your e-mails and eliminate problems when long URLs wrap to additional lines. Tinyurl.com is just one of several free online locations where you can enter a long URL–perhaps to a particular page of your website–and reduce it’s length.
Compare:
BEFORE: http://blog.publishedandprofitable.com/2008/12/create-a-social-media-marketing-planning-calendar-worksheet-for-2009/
AFTER: […]
Dec
17
Letting Go of the Words offers graphic designers a new perspective on web design
Filed Under Books, Websites | Leave a Comment
Janice (Ginny) Redish’s Letting Go of the Words: Writing Web Content that Works offers invaluable advice for graphic designers and their clients. An internationally known website usability expert whose clients include numerous Fortune 500 firms as well as numerous government agencies, Letting Go of the Words emphasizes the close connection between content and design.
“Websites are […]
Dec
17
Thoughtful web content and design advice: The Design of Sites, 2nd edition
Filed Under Books, Websites | Leave a Comment
The Design of Sites: Patterns for Creating Winning Web Sites, 2nd edition, goes beyond the vast majority of web design books. All too often, web design books are which are “portfolio” books intended to advance the author’s career by showing off samples of their previous work for clients. Many titles cover familiar ground. Others are […]
Nov
20
What do graphic designers really think about website productivity?
Filed Under Websites | Leave a Comment
Join Maria G. Nozza, writer, branding authority, and website designer, as she joins host Roger C. Parker and members of the Guerrilla Marketing Association to discus the failures of conventional website marketing–and what can be done about them. Maria feels that, with the exception of direct marketing and “sales letter” sites, most websites fail to […]
Jun
26
Squidoo.com is one of the great small business marketing bargains of the Internet world. It doesn’t cost you a cent to establish a powerful web presence at Squidoo.com, you don’t need any previous design or HTML experience, and your Squidoo presence may earn you advertising income.
There are two ways to profit from Squidoo.com:
You can use […]
May
31
Bob Treloar’s free Rank Magic Newsletter is a great resource for those who want to know more about the in’s and out’s of Search Engine Optimization and Search Engine Advertising.
Ideas, opinions, and tips are matched by frequent screen captures showing the ideas in action. Sign up here.
May
25
Just arrived: David Meerman Scott’s New Rules of Marketing and PR
Filed Under Blogs, In the news, Websites | 1 Comment
If you attend my expert interviews, you undoubtedly remember the great call where I interviewed David Meerman Scott, who had written his way to success with an e-book that was downloaded by over 50,000 readers of his blog.
In the months that followed, David expanded his New Rules of Marketing and PR into a beautifully-produced, […]
May
22
Jason Beaird’s Principles of Beautiful Web Design is a refreshing departure from the wealth of web design books on the market.
I’m impressed by the logic and simplicity of the topic organization, the book’s ideal mating of design theory and web technology, plus the links to the relevant examples included.
In contrast to many “step-by-step” guides which […]
May
5
Catherine Lee’s www.creativeleejewelry.com offers an excellent example of using Flash to organize and simplify a website. This site’s use of Flash combines one-at-a-time product focus with a broad variety of product choices. This use of Flash to organize and focus is a departure from the usual “Flash for Flash’s sake” approach.
Selecting one of the home […]
Apr
12
Formula for creating websites for authors
Filed Under Content, Websites | Leave a Comment
David Shipley and Will Schwalbe’s website, www.thinkbeforeyousend.com, is an excellent example of the elements that should be built into every author’s website.
The home page is focused on obtaining the e-mail addresses of those interested in e-mail marketing, as well as obtaining stories and examples that can be used for blog postings and future editions […]